Open to opportunities

maria fierros

@mariafierros

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Marketing Manager B2B con 8+ años impulsando crecimiento y KPIs.

Spain

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What I'm looking for

Busco liderar estrategias de marketing 360° B2B, combinando ejecución operativa y analítica (KPIs, conversión y ROAS) para impulsar marca y ventas. Me motiva trabajar con equipos, presupuestos y enfoque en resultados medibles.

Soy Marketing Manager con más de 8 años liderando estrategias de marketing 360°, captación B2B, branding y marketing digital. Gestiono equipos y presupuestos publicitarios (Google Ads, Meta Ads) para impulsar campañas multicanal con foco en KPIs, conversión y crecimiento de marca. Me caracterizo por ser versátil: lidero tanto la estrategia como la ejecución operativa.

En mi trayectoria he dirigido la estrategia comercial para captación B2B con cierre directo de acuerdos, además de coordinar proveedores y equipos externos para eventos de alto nivel. Como Co-Fundadora y Directora de Marketing, desarrollé el proyecto desde cero, implementé campañas para optimizar el coste por conversión y maximizar el ROAS, y gestioné resultados con reporting periódico. También he liderado campañas para incrementar captación de nuevos alumnos, y gestioné operación y presencia en redes como Gerente General y Community Manager.

Experience

Work history, roles, and key accomplishments

Directora Comercial y de Marketing

Palacio de las Nieves – Grupo Arcea

Jan 2025 - Apr 2026 (1 year 3 months)

Designed and executed a B2B commercial strategy for corporate events, accommodations, and MICE services, closing direct agreements. Managed the team and operations while leading creative social media direction and coordinating influencers, vendors, and external partners for high-end events.

B2B Sales Strategy MICE Team Leadership Social Media Strategy Influencer Marketing KPI Reporting Vendor Management Visual Design Event Coordination

Co-Fundadora y Directora de Marketing

Haltia Beauty Center

Aug 2021 - Dec 2024 (3 years 4 months)

Founded and led the business from scratch, owning branding, digital marketing, commercial strategy, and operations across multiple branches. Built Google Ads and Meta Ads campaigns to improve cost per conversion and maximize ROAS, while negotiating B2B and influencer partnerships to drive sales and visibility.

Google Ads Meta Ads ROAS SEO SEM Lead Generation Influencer Marketing Marketing Analytics

Jefa de Marketing

Colegio Calasancio

Jan 2019 - Aug 2021 (2 years 7 months)

Planned and executed digital and traditional marketing campaigns to increase enrollment of new students. Managed the full customer-family lifecycle (acquisition, retention, and personalized follow-up) and negotiated media/vendor partnerships to optimize visibility within budget.

Lead Generation Customer Lifecycle Management Event Planning Stakeholder Management

Gerente General y Community Manager

Mesón El Horriu

Sep 2015 - Dec 2018 (3 years 3 months)

Managed end-to-end restaurant operations including administration, purchasing, inventory control, and supplier relationships. Created social media content and branded merchandising, and coordinated recruiting, training, and supervision of the team.

Operations Management Inventory Management Supplier Management Social Media Content Community Management Team Leadership & Administration

Marketing Intern

Hutchinson Ports ICAVE

Aug 2017 - Dec 2017 (4 months)

Developed internal communication plans and HR-focused marketing strategies, supporting campaigns for human resources. Designed visual materials for corporate exhibitions and presentations to strengthen internal engagement.

Internal Communications HR Marketing Visual Design Marketing Strategy