Open to opportunities

Darby Beckett

@darbybeckett

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Ambitious digital marketing manager with a passion for e-commerce growth.

United Kingdom

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and offers opportunities for growth.

I am a highly driven and ambitious digital marketing manager with a strong academic background, holding an MSc in Marketing (First Class) and a BSc in Business Management. My career began at the age of 15 when I founded my own makeup business, where I successfully managed all aspects, including social media and digital content. This venture led to a partnership with Europe's leading online beauty retailer, Look Fantastic, and resulted in a remarkable 900% increase in Instagram reach and a 200% rise in clientele.

Currently, I serve as the Digital Marketing Manager at Alpha Taxis, where my strategic initiatives have expanded operations significantly, resulting in a 450% increase in business. I have successfully grown our social media reach from 2.5K to 170K monthly, driven substantial sales through TikTok and Shopify, and developed a robust understanding of Amazon's marketplace through my own FBA business. My expertise encompasses SEO, PPC, content creation, and campaign execution, all aimed at enhancing brand visibility and driving results.

With a strong focus on continuous learning and improvement, I thrive in dynamic environments where I can apply my analytical and technical skills. I am committed to delivering impactful marketing strategies that not only meet but exceed expectations, ensuring sustained growth and success for the brands I work with.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Alpha Cars

Jan 2023 - Present (2 years 4 months)

Managed and executed all marketing initiatives across 11 regional sites, overseeing diverse digital channels including social media, email, and website. Successfully revitalized platforms, increasing monthly reach to 170K and generating £19.5 million in leads, driving 150% growth in driver recruitment. Expanded operations by 450% and grew the customer base by 4 million, resulting in a 200% increas

Digital Marketing Strategy Social Media Management Email Marketing SEO Lead Generation Content Creation Copywriting

Current

Amazon FBA Seller

Current

Self Employed

Jan 2022 - Present (3 years 4 months)

Independently managed the full Amazon product lifecycle, from product identification and market analysis to sourcing, logistics, and inventory management. Developed and implemented PPC strategies to maximize visibility and sales, overseeing product catalogues and ensuring compliance with Amazon policies. Optimized product listings, handled customer support, and streamlined bulk updates for invento

PPC Strategy Inventory Management Competitor Analysis Conversion Rate Optimization Troubleshooting

Digital Marketing and Social Media Manager

The Christmas Decorators/American Christmas LTD

Jul 2022 - Dec 2022 (5 months)

Managed the digital marketing and social media department, designing and creating content across all formats while staying ahead of trends. Generated over 1.5 million views on TikTok, drove £35K in sales, and significantly boosted reach on Facebook and Instagram. Organized content days, managed the website and inventory, and executed paid advertisements.

Digital Marketing Social Media Marketing Content Creation Shopify Facebook Marketing Paid Advertising Inventory Management

Small Business Owner

Self Employed

Jan 2014 - Jan 2024 (10 years)

Owned and managed a makeup business for ten years, overseeing all aspects including social media, digital content, finance, and stock levels. Secured a partnership with Look Fantastic, increased Instagram reach by 900%, and doubled expected revenue with a 200% rise in clientele. Implemented an online booking system to optimize productivity and enhance services.

Business Management Social Media Management Financial Management Partnership Development Sales Marketing Strategy

Education

Degrees, certifications, and relevant coursework

University of Liverpool

MSc Marketing, Marketing

Grade: First Class with Distinction

Achieved a First Class with Distinction in MSc Marketing, demonstrating strong proficiency in Services Marketing, Consumer Behaviour, and Digital Marketing. Gained expertise in Marketing Management and Marketing Communications, with high performance in all modules.

Liverpool John Moores University

BSc (Hons) Business Management, Business Management

Grade: 2:1

Completed a BSc (Hons) in Business Management, achieving a 2:1 grade. Developed strong understanding in Lean Six Sigma, Applied Business Management Project, Strategic Management, and Leadership for Business.