Looking for a job

DAODAO CHAN

@daodaochan

Brand and integrated marketing professional whose YITIAO films earned 50M+ views and whose campaigns span global and Chinese brands.

China

Message

At YITIAO, I led content strategy, creative development and production for lifestyle and cultural stories. I produced more than 100 films that generated 50M+ cumulative views across platforms, and directed Tonglu Mountain Residence, which reached 1M+ YouTube views.

As a freelance brand marketing and creative production professional, I develop campaign communications and translate business objectives and consumer insights into creative briefs and content strategies. For O’MILLS, I led product launches and campaigns across social, PR, KOL and retail touchpoints.

Earlier at YITIAO, I worked as a Video Editor, shaping stories and contributing to the platform’s visual language. My work has also included artist-led branded content for Perrotin, which generated 500K+ organic views across its official social channels.

Experience

Work history, roles, and key accomplishments

Current

Brand Marketing & Creative Production

Current

Freelance

Jan 2022 - Present (4 years 9 months)

Worked independently across brand marketing, integrated campaigns, content and creative production for global and Chinese consumer and lifestyle brands, collaborating with client-side teams and creative/production agencies.

Brand Marketing Integrated Campaigns Content Strategy Creative Production Social Media PR KOL Networking Offline Channels Project Management Cross functional Coordination

Editorial Producer

YITIAO

Jan 2019 - Jan 2022 (3 years)

Led end-to-end content strategy, creative development and production for one of China's leading lifestyle and cultural media platforms, translating audience and cultural insights into executable creative ideas and overseeing delivery from concept through production and distribution.

Content Strategy Creative Development Production Editorial Audience Insights Cultural Trends WeChat RED Douyin YouTube Branded Content Team Coordination

Video Editor

YITIAO

Jul 2015 - Jan 2019 (3 years 6 months)

Joined YITIAO during its early growth stage, contributing to the development of its distinctive content and visual identity across lifestyle, design and culture.

Video Editing Storytelling Narrative Development Content Production Visual Identity Audience Insights