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dany bazzi

@danybazzi

Marketing and segmentation leader across GCC banking and premium clinics; shaped Gulf Bank propositions and launched Kuwait’s first Visa Infinite card.

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At GULF BANK, I designed customer segmentation frameworks and differentiated value propositions across Business Banking, Affluent, Mass Affluent, Youth, and Salary segments. I also led proposition lifecycle work spanning pricing, acquisition, engagement, and retention.

At IGI & Co, I led marketing strategy and digital growth across premium esthetics and dental clinics. Integrated campaigns increased brand visibility and lead generation by 20%, while performance-driven initiatives improved retention by 15% and conversion rates by 20%.

At NATIONAL BANK OF KUWAIT, I developed propositions for Affluent, Kuwaiti Adults, Expats, and Non-Residents. I also helped structure and market an NBK Home Mortgage product with NBK Lebanon and developed an online money transfer service for the Expat proposition.

My work has included directing go-to-market strategies for Kuwait’s first Visa Infinite card, Expats Loan, and WISE Investment, as well as creating customer analytics and KPI frameworks. I hold an MBA from Ecole Supérieure des Affaires (ESA) and a BS in Business Marketing from Lebanese American University (LAU).

Experience

Work history, roles, and key accomplishments

Business Development & Marketing Director

IGI & Co

Aug 2021 - May 2026 (4 years 9 months)

Led end-to-end marketing strategy, customer acquisition, brand positioning, and digital growth across multiple premium esthetics and dental clinics. Directed omnichannel campaigns and performance-driven initiatives, improving retention by 15% and conversion rates by 20%.

Marketing Strategy Customer Acquisition Brand Positioning Digital Marketing SEO PPC Paid Media CRM Analytics Multichannel Campaign Management Influencer Marketing Budget Management ROI Optimization Customer Retention Partnership Building

Section Head of Products & Analytics

Doha Bank

Sep 2019 - Dec 2020 (1 year 3 months)

Managed retail product portfolio, marketing, and analytics, supporting strategic campaigns and performance optimization. Developed data-driven strategies to enhance product performance, increase acquisition, and improve campaign ROI.

Product Management Marketing Analytics Data Driven Marketing Market Intelligence Competitive Benchmarking Digital Propositions Customer Experience Performance Dashboards Campaign Measurement Cross Functional Collaboration

Executive Manager

Gulf Bank

Feb 2008 - Nov 2018 (10 years 9 months)

Led customer segmentation, proposition development, customer analytics, and lifecycle management across retail banking segments. Designed differentiated value propositions for Business Banking, Affluent, Mass Affluent, Youth, and Salary segments, and directed high-profile customer engagement events.

Customer Segmentation Value Proposition Development Customer Lifecycle Management Customer Analytics Proposition Management Pricing Strategy Go To Market Strategy Campaign Management KPI Definition Customer Engagement Loyalty Programs Event Marketing NPS Improvement

Segment Manager (Affluent & Expats)

National Bank of Kuwait

Jan 2004 - Jan 2008 (4 years)

Led segmentation strategy and designed value propositions across Affluent, Kuwaiti Adults, Expats, and Non-Resident segments. Managed 360° campaign rollouts, structured mortgage products, and organized targeted marketing events to drive cross-selling and retention.

Customer Segmentation Value Proposition Design Campaign Management Creative Direction Market Research Competitive Analysis Event Marketing Customer Engagement Cross Selling Product Development Retention Strategy

Senior Account Manager

Memac Ogilvy

Sep 2002 - Dec 2003 (1 year 3 months)

Managed integrated communications strategy, creative direction, and media planning for high-level consumer brands to ensure impactful brand visibility and consumer engagement.

Integrated Communications Creative Direction Media Planning Brand Visibility Consumer Engagement