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Imad Jaroudi

@imadjaroudi

Marketing executive at Saudi Broadcasting Authority who shaped integrated campaigns and audience growth across TV, radio, and digital.

Saudi Arabia

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What I'm looking for

The flexibility to innovate and introduce new perspectives that can differentiate the business and team from others.

At Saudi Broadcasting Authority, I served as the de facto Chief Marketing Officer, overseeing commercial marketing, advertising, public relations, audience research, and investments across television, radio, and digital channels. I designed integrated campaigns, established brand governance standards, and developed audience research and segmentation programs to inform content and commercial decisions.

I founded Jaroudi Media to advise government entities, media organizations, and commercial clients on market-entry strategies, brand positioning, and campaigns. Earlier, at Aljomaih Automotive, I developed customer segmentation and persona frameworks that improved retention by 19% and customer satisfaction by 7%.

Experience

Work history, roles, and key accomplishments

Commercial & Marketing Director

Saudi Broadcasting Authority

Feb 2022 - Aug 2025 (3 years 6 months)

Served as de facto Chief Marketing Officer overseeing commercial marketing, advertising, public relations, audience research, and investment functions across television, radio, and digital channels. Led integrated marketing strategies, brand governance, audience research, and commercial partnerships.

Integrated Marketing Strategy Brand Governance Audience Research Segmentation Multi channel Campaigns Digital Marketing Social Media OOH Experiential Marketing KPI Dashboards Performance Measurement Crisis Communications Reputation Management Commercial Partnerships Sponsorship Budget Management Team Leadership

Founder & Managing Director

Jaroudi Media

Jan 2018 - Sep 2023 (5 years 8 months)

Founded and led a strategic marketing and media consulting firm serving government entities, media organizations, and commercial clients. Developed market-entry strategies, brand positioning frameworks, and integrated marketing plans, and managed agency ecosystems.

Market Entry Strategy Brand Positioning Marketing Plans Multi channel Campaigns Digital Marketing Broadcast PR Experiential Marketing Performance Measurement ROI Analysis Agency Management Vendor Management

General Manager – Customer Experience & Brand Engagement

Aljomaih Automotive

Jan 2015 - Jan 2018 (3 years)

Led brand engagement, customer intelligence, and loyalty marketing across a multi-brand automotive dealer network. Developed audience segmentation and customer persona frameworks that improved retention by 19% and customer satisfaction by 7%.

Brand Engagement Customer Intelligence Loyalty Marketing Audience Segmentation Customer Personas CRM Behavioral Analytics Integrated Marketing Campaigns Agency Management Experiential Marketing

Assistant General Manager, Credit Cards

SAMBA Financial Group

Feb 2013 - Jan 2015 (1 year 11 months)

Led strategic marketing, customer acquisition, and portfolio growth for a major financial services brand, managing multi-million SAR marketing budgets and cross-channel campaigns. Applied customer analytics and market intelligence to optimize campaign performance and ROI.

Strategic Marketing Customer Acquisition Portfolio Growth Budget Management Cross Channel Marketing Customer Analytics Market Intelligence ROI Optimization

Senior Manager, Customer Experience

SAMBA Financial Group

May 2008 - Feb 2013 (4 years 9 months)

Developed customer insight programs and performance measurement frameworks, building a culture of data-driven decision-making across marketing and service teams.

Customer Insights Performance Measurement Data Driven Decision Making Marketing Services