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carine kassis

@carinekassis

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Marketing & Communications consultant

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What I'm looking for

Passionate about fostering collaborative teamwork and leveraging data-driven decision-making. Seeking a dynamic role in a growth-oriented company that values innovation and excellence in marketing.

My career is marked by growth and innovation across various sectors including Luxury, Retail (omnichannel), F&B, Hospitality, Mall Marketing, Sports Marketing, and Destination Marketing. Renowned for crafting and implementing impactful campaigns, my approach drives revenue enhancement, brand visibility, and customer fidelity. My professional journey is punctuated with the establishment and nurturing of pivotal client relationships, alongside managing strategic partnerships for landmark events such as the FIFA World Cup Qatar 2022™.

I'm passionate about teamwork and making choices based on solid data. I thrive in settings that are both team-oriented and lively. Always eager to learn from others, and looking for opportunities that offer mutual growth and chance to innovate.

Experience

Work history, roles, and key accomplishments

Current

Regional Marketing Director

Current

Gastronomica

Sep 2023 - Present (1 year 9 months)

As the Regional Marketing Director at Gastronomica, I drive strategic marketing initiatives to enhance brand equity and accelerate growth across upscale dining concepts. I implement data-driven strategies to optimize customer engagement and maximize sales through innovative online platforms, while leading customer service initiatives to foster brand loyalty.

Brand Management Digital Marketing Customer Engagement CRM Public Relations Social Media Strategy Data Analysis Marketing Strategy Team Leadership Campaign Management

Group Sales & Marketing Director

Aura Group

Jan 2023 - Sep 2023 (8 months)

Responsible for developing and executing strategic sales and marketing plans to increase revenue and market share while maintaining the group's reputation. I manage teams to achieve targets and initiate positive relationships with key clients, enhancing team performance through training programs.

Sales Strategy Marketing Management Team Leadership Market Analysis Budget Management Campaign Planning Digital Marketing Training Development Positioning

Group Marketing & Communication Head

The Blue Group

Jan 2020 - Jan 2023 (3 years)

Led the marketing, communications, and branding strategies for The Blue Group, managing customer service and CRM initiatives. Developed digital marketing strategies and oversaw the rebranding project for Sports Corner, ensuring alignment with business goals.

Marketing Strategy Brand Management Digital Marketing CRM Event Management Public Relations Social Media Marketing Content Creation Partnership Development Market Research

Head of Marketing

Harvey Nichols

Mar 2019 - Jan 2020 (10 months)

Developed the marketing and communications strategy for Harvey Nichols, planning thematic campaigns and managing advertising efforts. Oversaw the loyalty program and public relations activities, ensuring brand integrity across all platforms.

Marketing Strategy Campaign Management Public Relations Loyalty Programs Content Marketing Digital Strategy Event Planning Market Research Team Management

Marketing & Communications Director

Marzooq Shamlan Holding

Apr 2017 - Jan 2019 (1 year 9 months)

Developed the marketing and communications strategy for Marzooq Shamlan Holding, leading business planning and implementation. Managed online and offline marketing strategies to retain customers and increase revenue.

Marketing Strategy Business Development Brand Management CRM Event Management Public Relations Digital Marketing Team Leadership Budget Management Strategic Planning

Group Marketing Head

Abu Issa Holding

Oct 2015 - Apr 2017 (1 year 6 months)

Developed marketing strategies for all outlets across multiple countries, managing advertising campaigns and increasing market share. Led customer-driven marketing efforts and collaborated with various departments to enhance brand awareness.

Marketing Strategy Marketing Campaigns Market Research Brand Awareness Team Leadership Digital Marketing CRM Event Management Strategic Planning Budget Management

Marketing Head

Majid Al Futtaim - City Centre Beirut

Jan 2013 - Aug 2015 (2 years 7 months)

Responsible for developing and implementing marketing strategies to drive footfall and enhance tenant sales for City Centre Beirut. Managed advertising campaigns and events, collaborating with tenants on promotions.

Marketing Strategy Event Management Marketing Campaigns CRM Market Analysis Tenant Relations Brand Awareness Budget Management Public Relations Team Leadership

Group Marketing Head

Landmark Group

Aug 2010 - Jan 2013 (2 years 5 months)

Successfully launched the Landmark Group in Lebanon, overseeing all marketing functions and customer service. Developed brand guidelines and innovative marketing campaigns to meet sales targets.

Marketing Strategy Customer Service Brand Management Campaign Development CRM Team Leadership Budget Management Public Relations Event Management Market Analysis

Brand & Operations Manager

Salvatore Ferragamo

Jul 2009 - Jul 2010 (1 year)

Created marketing and sales strategies for Salvatore Ferragamo, managing boutique operations and customer service. Responsible for events and launching new collections, while liaising with advertising agencies.

Marketing Strategy Sales Management Customer Service Event Management Brand Management Financial Reporting Advertising Strategy Operations Management Communication

Marketing & Public Relations Manager

Coldwell Banker

Jul 2008 - Jul 2009 (1 year)

Oversaw communications and public relations for Coldwell Banker, managing marketing activities to support brand initiatives. Conducted sales training and represented the company in media engagements.

Public Relations Marketing Strategy Communication Sales Training Event Management Social Media Management CRM Media Relations Brand Awareness Team Leadership

Education

Degrees, certifications, and relevant coursework

Curtin University

Micro Masters, Digital Marketing

2020 - 2023

The Marketing in a Digital World program includes Creating & sustaining a brand through Digital channels, such as Buying Contexts, Marketing Metrics, Digital Brand Engagement & Digital Brand Reputation.