Danna Cahana

I'm a full-stack B2B marketer with nearly a decade of experience leading product and growth marketing across startups, agencies, and established tech companies. I specialize in building and scaling end-to-end marketing programs that blend compelling storytelling with automation, analytics, and performance driven strategy.

At Leverate, I led cross-channel campaigns, managed major conference operations, and owned HubSpot automation, delivering open rates of 40–50%, CTRs of 10–30%, and a 39% MQL-to-SQL conversion rate in just eight weeks. I also developed product marketing assets, including demo videos and sales collateral aligned to funnel stages.

Before that, as Head of Marketing at Wing Cloud, I spearheaded the launch of Winglang, an open-source programming language for the cloud. I owned the GTM strategy, defined product positioning and messaging, and partnered closely with product and engineering, leading to a 300% increase in GitHub stars, 140% growth in social followers, and a 255% spike in website traffic in six months.

Prior to Wing, I served as Senior Marketing Manager at SAGE Marketing, where I led marketing for Gaviti, a fast-growing SaaS startup. I managed full-funnel product marketing, from audience segmentation and messaging to lifecycle campaigns and onboarding flows, growing MQLs by 5x and new site visitors by 14x.

Earlier in my career, I gained hands on experience in CRM, email marketing, and branding at Infinity & Co. and Xwise, building the operational backbone I’ve since scaled into strategic product and growth roles. I also worked in PR and content for tech clients, sharpening my storytelling and media strategy skills.

I hold a B.A. in Journalism with an emphasis in Media Studies from San Diego State University, along with certifications in HubSpot, Google Analytics, and social media.

I’m passionate about marketing that’s product driven and makes a difference. Tools I work with include AI, HubSpot, Google Analytics, WordPress, Elementor, SEMrush, Mixpanel, HTML/CSS, and more.