Rachel Cheyfitz

With over 15 years of experience in B2B SaaS, I am a seasoned Director of Product Marketing dedicated to driving brand visibility and product marketing excellence. My expertise lies in crafting inclusive, data-driven marketing strategies that deliver measurable impact. I am passionate about aligning marketing strategies with business goals while resonating with diverse audiences.

Throughout my career, I have successfully amplified brand visibility through thought leadership initiatives, including analyst briefings and speaking engagements. I engineered go-to-market strategies that supported a remarkable 300% year-over-year growth, contributing over $1 million in quarterly ACV. My role as a leader has involved directing cross-functional teams, enhancing operational efficiency, and implementing customer-centric messaging frameworks that emphasize inclusivity.

I have a proven track record of building strategic partnerships and managing key marketing assets to ensure a unified brand presence. My commitment to driving impactful campaigns and fostering customer engagement has been instrumental in achieving significant market share and brand recognition in competitive landscapes.