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Dan Lee

@danlee

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Experienced iGaming professional specializing in affiliate management and marketing.

Costa Rica

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What I'm looking for

I am looking for a role that allows me to leverage my extensive experience in affiliate management and online marketing, preferably in a dynamic and innovative company that values creativity and growth.

With over twenty-five years of experience in the iGaming industry, I have honed my skills in online marketing and affiliate management. My journey has taken me through various roles, from Affiliate Manager to Director of Affiliates, where I successfully managed large teams and developed innovative marketing strategies. I am passionate about driving growth and enhancing brand visibility through effective recruitment, retention, and promotional strategies.

Throughout my career, I have consistently exceeded performance benchmarks, achieving significant milestones such as managing over 1,000 partners and generating millions in revenue. My expertise extends to SEO, SEM, SMM, and PPC, allowing me to create tailored marketing campaigns that resonate with diverse audiences. I pride myself on my adaptability and creativity, always seeking new ways to optimize affiliate programs and improve conversions.

Experience

Work history, roles, and key accomplishments

Director of Affiliates

Jackpot-Partners.com

Mar 2023 - Jan 2025 (1 year 10 months)

Managed the affiliate program for Jackpot-Partners, overseeing 500+ partners and driving marketing strategies. Achieved peak monthly FTD production of 1,700 with net deposits of $500k. Focused on recruitment, retention, and improving affiliate relations.

Affiliate Marketing Online Marketing Recruitment Retention CRM SEO Branding

Affiliate Manager

BetOnline.ag

Aug 2020 - Mar 2023 (2 years 7 months)

Oversaw the management of 1,000+ partners and implemented marketing strategies during a transition to casino-focused promotions. Launched monthly affiliate contests and newsletters, achieving significant growth in FTDs.

Marketing Strategy Partnering Online Marketing SEO Content Development Data Analysis

Affiliate Director

BetAnySports.eu

Dec 2010 - Jul 2020 (9 years 7 months)

Developed and launched GoldenAffiliates.com, managing over 1,050 partners. Focused on branding and marketing strategies that resulted in significant growth in affiliate acquisitions and revenue.

Branding Marketing Strategy Web Development SEO Partnering Data Analysis Team Leadership

Affiliate Manager

Stompernet | UQast

Nov 2009 - Jul 2010 (8 months)

Managed 500+ affiliates and developed the affiliate program, focusing on marketing strategies that generated significant revenue during the initial launch phase.

Affiliate Marketing Marketing Strategy Revenue Team Management Content Development Email Campaigns Video Production Landing Page Optimization SEO Data Analysis

Affiliate Manager Latin America

PokerStars.com

Jan 2009 - Nov 2009 (10 months)

Managed affiliate recruitment and online media buys for the Latin American market, developing promotional campaigns and managing CPA campaigns.

Affiliate Recruitment Media Buying Promotions And Campaigns Campaign Management Data Analysis Marketing Strategy Email Campaigns SEO Content Development

Affiliate Manager

KharmaPartners.com

Dec 2007 - Dec 2008 (1 year)

Focused on marketing and affiliate recruitment for multiple brands, achieving significant brand awareness and expansion in South America and Europe.

Marketing Strategy Brand Awareness Media Buying Recruitment Data Analysis SEO Content Development

Marketing & Ad Manager

ChiliGaming.com

Jan 2007 - Jan 2008 (1 year)

Responsible for affiliate management and marketing strategies in Latin America, contributing to the brand's global expansion.

Affiliate Marketing Marketing Strategy Recruitment Media Buying SEO Data Analysis Content Development Brand Development Team Management

Marketing Director

CardRoom.com

Jun 2005 - Jan 2008 (2 years 7 months)

Managed all marketing campaigns and affiliate relations, contributing to the brand's growth and adaptation post-UIGEA.

Marketing Management Affiliate Campaign Management SEO Content Development Data Analysis Team Leadership Brand Development Customer Retention

Affiliate Manager / Project Manager

Free SI Inc.

Aug 2000 - Jan 2006 (5 years 5 months)

Managed the launch of a master affiliate network, overseeing site development and media campaigns.

Project Management Site Development SEO Campaigns Recruitment Data Analysis Brand Development Team Leadership

Affiliate Manager

Sports-Gambling.com

Nov 2002 - Jun 2005 (2 years 7 months)

Managed affiliate relations and marketing campaigns, focusing on both online and offline strategies to enhance brand visibility.

Affiliate Marketing Marketing Strategy SEO PPC PR Content Development Data Analysis Campaign Management Brand Awareness

Education

Degrees, certifications, and relevant coursework

University of San Diego

Bachelor of Arts, Business Administration

1998 - 2002

Studied Business Administration with an emphasis on Marketing and Sales. Focused on Online Brand Management and achieved advanced proficiency in Spanish.