Pierre Monney
@pierremonney
Performance marketing leader specializing in iGaming, crypto growth, and affiliate acquisition.
Costa RicaWhat I'm looking for
I am a performance marketing leader focused on iGaming, crypto and Web3 growth, and affiliate acquisition. I design and execute paid-media, affiliate and influencer strategies that drive large-scale player acquisition and retention.
I have scaled campaigns across Google, Meta, DSPs, native networks and crypto-native channels, achieving measurable improvements such as 30% lower CPAs and 340% acquisition lift via AI-optimized ad spend. I managed 100+ global affiliates and KOLs across YouTube, Twitch, Twitter (X), and Telegram to expand brand reach.
I built affiliate programs and automation workflows using tools such as FirstPromoter, MyAffiliate, smart contracts, Zapier, Notion and Typeform, delivering over 50% cost savings in player acquisition and performance dashboards with deep CAC, CPL, LTV and ROI insights.
I prioritize compliance and responsible gaming while leveraging predictive modeling, programmatic buying, AI tools (ChatGPT, Copy.ai) and on-chain analytics to optimize funnels, retention and lifetime value for operators and token teams.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
22Bet
Jan 2017 - Feb 2021 (4 years 1 month)
Drove player acquisition campaigns for crypto iGaming and betting brands, increasing active users and deposits 4x and managing 100+ global affiliates and KOLs across YouTube, Twitch, Twitter/X, Telegram and forums.
KRLed content-driven SEO strategy that increased organic traffic 200%, introduced AI chatbot and CRM automations that reduced churn 35% and improved customer LTV.
KRProduced high-converting content for blogs, help centers and landing pages focused on early crypto education and onboarding, aligning organic content with token launch calendars to support growth.
Education
Degrees, certifications, and relevant coursework
URUniversidad Latina de Costa Rica
Bachelor's Degree, Business Administration and Management
2019 - 2021
Completed a Bachelor's Degree in Business Administration and Management with focus on digital marketing and growth for iGaming and crypto projects.
URUniversidad Latina de Costa Rica
Associate's Degree, Digital Marketing
2014 - 2019
Studied digital marketing and related subjects while working in roles across content, SEO, and growth for crypto and iGaming sectors.
Tech stack
Software and tools used professionally
Availability
Location
Costa RicaAuthorized to work in
Job categories
Skills
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