adrianferuma User

Built and scaled BetAnything’s entire social media department, transforming it into
a high-performance, data-driven, multi-vertical operation for the U.S. sportsbook
market. I lead all strategic, operational, and creative initiatives across Sports,
Casino, Lottery, and Horses, integrating AI, analytics, and cross-functional
processes to drive sustainable growth and measurable business impact.

Led a department of 15 people, working closely with platform-specific social media
managers to ensure consistent execution and alignment across all channels. I
collaborated directly with the Influencers Department, Video Production team, SEO
specialists, and the Loyalty & Retention (L&R) department to deliver cohesive
marketing initiatives and strengthen overall brand performance.

My role requir

Executed social media strategies focused on engagement and redirection toward
affiliate programs. This included hands-on video editing using Adobe Premiere,
creation of graphic templates in Photoshop, moderating YouTube shows, and posting across all major platforms to maintain a consistent brand presence.

Also coordinated directly with influencers to ensure deliverables were completed,
and collab

Led a team of developers, and SEO content creators, overseeing end-to-end
digital execution while ensuring technical excellence and brand consistency. Managed WordPress development using Elementor and tracked all affiliate deals.

Jul 2026 · Expires Jul 2027

Aug 2026 · Expires Aug 2027

Oct 2021