At smartBPO, I own growth end to end for B2B clients, from positioning and outbound to proposals, pricing, and contracts. I won and run accounts with two Spain-based tech companies, supporting their work with service pods of 2–7 agents.
I built the operating system behind each pod, including SOPs, QA, live metrics, and SLAs, and integrated Claude and OpenAI into back-office workflows. I also opened a Polish-language service line for an existing client and lead go-to-market for a Spanish EV-repair network’s franchise expansion into Colombia, Ecuador, and Peru.
At Booth & Partners, through Inverta, I measured marketing program performance for NetDocuments using data from Snowflake, Salesforce, and Marketo. I built reports and dashboards, analyzed demand funnels and campaign effectiveness, and presented recommendations to senior leadership.
Across Franchise Systems Colombia (Fransysco) and my growth projects for Guinot Colombia and Onerique, I worked on franchise development, digital sales, and e-commerce. I rebuilt 75 Shopify product pages, got the Institut Guinot treatment-room site indexed, and built an online booking flow; for Onerique, I delivered an SEO audit, a paid-media plan, and a marketing automation roadmap.
