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Laurent Rivero Gonzales

@laurentriverogonzale

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Sales enablement and learning leader at Grupo Boticário who redesigned CRM workflows, cutting response times by 40%.

Colombia

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What I'm looking for

I’m looking for a 100% remote role in Training, Sales Enablement, Onboarding or Customer Success, ideally with LATAM teams, where I can build programs and processes that help people perform and stay.

At Grupo Boticário, I led commercial teams supporting a nationwide network of more than 7,000 active entrepreneurs. I designed performance frameworks that increased strategic activation by over 40%.

As Acquisition Leader of Direct Sales, I led 32 digital sales advisors and took part in customizing and rolling out Freshworks CRM. I redesigned service workflows, reducing response times by 40%, and created onboarding frameworks that raised second-order retention to 50%.

As Sales Lead Supervisor, I managed performance across activation, retention, productivity and portfolio health. I also conducted more than 100 leadership and performance coaching sessions.

Since 2025, I’ve supported a B2B tech startup and small businesses with brand strategy, customer experience and content. I use generative AI tools for research, analysis and content production, alongside my project management training.

Experience

Work history, roles, and key accomplishments

Current

Brand, CX & Content Strategy

Current

Freelance

Sep 2025 - Present (1 year 2 months)

projects for a B2B tech startup and small retail businesses, alongside my Google Project Management training.
• B2B AI-governance startup: market research, corporate buyer personas, sales messaging, sales-deck narrative, and social media and content management (carousels, scripts and copy).
• Jewelry retailer: brand concept and positioning, visual identity, target audience, showroom concept and sh

Sales Lead Supervisor

Grupo Boticário

Jul 2024 - Sep 2025 (1 year 2 months)

Led nationwide commercial operations supporting a network of 7,000+ active entrepreneurs through a fully remote operating model.

Managed business performance across revenue, activation, retention, productivity and portfolio health indicators, consistently achieving 100–120% of commercial targets.
Coordinated cross-functional initiatives involving strategy, training, support and commercial teams t

Acquisition leader of direct sales

Grupo Boticário

Sep 2022 - Jul 2024 (1 year 10 months)

Led the new-entrepreneur acquisition team and the area's Freshworks CRM adoption.
• Led a team of 32 direct-report digital sales advisors focused on acquiring new entrepreneurs and securing their first orders.
• Took part in configuring and customizing Freshworks CRM and, as the area's sole leader, drove its adoption: trained and coached 32 advisors aged 23 to 48, half of them coming from traditio

Ejecutiva de desarrollo del negocio

VABARS

Sep 2019 - Feb 2021 (1 year 5 months)

Supported business growth initiatives through market expansion, partnership development and cross-functional project coordination.

Designed and executed customer acquisition and go-to-market initiatives to support business growth objectives.
Coordinated commercial and technical stakeholders to align product delivery, customer needs and operational execution.
Built strategic partnerships and netwo

CCSD Trainee

Nestlé

Feb 2015 - Aug 2015 (6 months)

•Supported commercial strategy and customer insights initiatives across multiple sales channels in Bolivia.

Conducted market and consumer behavior analysis to identify growth opportunities and support commercial decision-making.
Coordinated execution of trade marketing and promotional campaigns across wholesale, retail, pharmacy and supermarket channels.
Managed logistics and nationwide distribut

Asistente de Gerente de Ventas

Belcorp

Sep 2012 - Nov 2014 (2 years 2 months)

Supported commercial operations and performance management for a network of 400+ consultants and 5 team leaders.

Managed performance tracking systems and reporting processes to support business decision-making.
Implemented customer retention and portfolio recovery initiatives that improved operational stability.
Coordinated commercial activities and performance reviews to ensure alignment with or