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Jordynn Dinsmore

@jordynndinsmore

E-commerce specialist optimizing Shopify Plus stores, boosting conversion through CRO and UX improvements.

United States
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What I'm looking for

I am looking to lead holistic site strategy at a growth-oriented DTC company, driving CRO and UX improvements, cross-functional collaboration, and scalable e-commerce experiences.

I am an e-commerce specialist with 5+ years improving Shopify Plus storefronts, CRO performance, and end-to-end UX for fast-growing DTC brands. I transform messy or inconsistent site experiences into streamlined, high-performing flows through organization, clear communication, and meticulous QA.

I blend technical development ability with creative intuition to build landing pages, optimize PDPs and collections, improve site speed, and develop A/B tests that lift conversion and AOV. I own execution of e-commerce initiatives across Shopify Plus and translate objectives into actionable development tasks.

At my current role I developed and implemented A/B tests that increased conversion by double digits, maintained site health and performance, and used HTML, CSS, Liquid, and basic JavaScript to deliver features. I streamlined sprint planning, reducing turnaround time by 20% and decreasing meeting times by 40%.

I am highly cross-functional, process-driven, and detail-oriented, skilled at sprint planning, backlog grooming, QA/testing, and communicating with Marketing, Product, and Creative teams. I am seeking to lead holistic site strategy and build a more consistent, conversion-driven e-commerce ecosystem.

Experience

Work history, roles, and key accomplishments

BU
Current

Web Developer

Bulletproof 360

Jul 2020 - Present (5 years 5 months)

Owned execution of Shopify Plus e‑commerce initiatives (PDPs, collections, landing pages, promotions) and developed A/B tests that increased conversion and improved customer journey metrics by double digits; streamlined sprint planning to reduce project turnaround by 20% and meeting time by 40%.

AE

Professional Dancer

Arts & Fitness Experience

Performed in commercial productions and TV shows and choreographed routines, contributing to productions in Los Angeles and Seattle and building community engagement.

Education

Degrees, certifications, and relevant coursework

Loyola Marymount University logoLU

Loyola Marymount University

Bachelor of Arts, Dance

Grade: Graduated with Honors

Bachelor of Arts in Dance with a minor in Business, graduated with honors in 2014.

University of Washington logoUW

University of Washington

Certificate, Full-Stack Web Development

Full-Stack Web Development certificate program completed (certificate institution listed as University of Washington).

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