Open to opportunities

Daniel Knab

@danielknab

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Digital marketing manager specializing in SEO and GEO, leading EMEA teams and optimizing hotel growth.

Germany

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What I'm looking for

I’m looking for a role where I can lead SEO/GEO strategy, manage stakeholders across departments, and drive conversion improvements. I want ownership of performance, tool-driven optimization, and collaborative delivery in a hospitality-focused environment.

I’m a Digital Marketing SEO manager who combines strategy and execution to grow performance for hospitality clients. I “Manage global processes” and “Lead collaboration projects across departments” with a strong focus on measurable results.

In recent roles, I’ve taken “Work on Product Strategy (SEO + GEO)” and built SEO programs across teams and client portfolios. As “Senior Digital Marketing Analyst - SEO,” I “Analyze website tr▯ and improve conversion” and manage international hotel client portfolios.

I also bring operational leadership through project and team management. I’ve been an “Operations & Project Manager,” “Manage Ofﬁc▯e Team/ Supervise Charter Events,” and “Set up new Booking Engine and Zoho CRM,” supporting execution from planning to implementation.

My approach is hands-on and optimization-driven: I develop “on-site and technical SEO strategy,” deploy tracking and insights with “GA4 / GTM,” “Clarity / Hotjar,” and run continuous improvements using tools like “Semrush/SEranking” and “Screamingfrog / Ahrefs.” I’m energized by roles that value cross-functional leadership and performance marketing discipline.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Amadeus Hospitality

Led the EMEA digital marketing team and collaboration projects across departments, managing global processes for SEO-led product strategy (SEO + GEO). Focused on developing and aligning strategy to drive digital marketing outcomes.

Digital Marketing SEO Strategy GEO Strategy Product Strategy Stakeholder Management

Operations & Project Manager

ChartersBCN

Jan 2018 - Present (8 years 5 months)

Managed office and supervised charter events, overseeing WordPress website delivery with an SEO strategy. Implemented tracking and optimization tooling (GA4/GTM, Microsoft Clarity, Hotjar) and supported growth via a booking engine and Zoho CRM.

Project Management Event Management WordPress GA4 Google Tag Manager Microsoft Power Automate Microsoft Clarity Hotjar Zoho CRM

Boat Excursions Guide

Excusiones Maritimas Sol y Mar

Jan 2017 - Present (9 years 5 months)

Provided guided boat excursions and supported visitor experiences focused on wildlife and cultural topics. Delivered multilingual customer-facing service while helping run excursion operations.

Tour Guiding Customer Service Multilingual Communication

Tour Operator Intern

Latin Trails Tour Operator

Jan 2016 - Present (10 years 5 months)

Worked in the sales department for a tour operator in Quito while supporting day-to-day operations. Completed a Google Analytics certificate to support marketing and reporting needs.

Sales Support Tour Operations Customer Acquisition Google Analytics Reporting Quito Sales Coordination