Katja User

Developed and executed digital marketing, social media and rebranding strategies for Kleinanzeigen, led influencer and stakeholder campaigns and achieved campaign objectives at SAP SAPPHIRE in Orlando. Managed international B2B negotiations and end-to-end marketing communication.

Implemented digital marketing and sales strategies for high-end commercial properties, managed websites and landing pages with SEO/WordPress, and supported acquisitions and special projects. Coordinated online campaigns and shareholder reporting in German and English.

Organized and executed international digital marketing activities to increase visibility, created content and maintained websites with SEO/WordPress, and produced campaign reporting and target group analyses for SAP marketing initiatives.

Conceived and coordinated digital personnel marketing strategies to boost employer visibility, managed content calendars and creative assets, and built relationships with international corporate contacts and framework partners.

Activities and societies: Creation of digital marketing concepts for SMBs, content planning, target group analysis, campaign evaluation and optimization.

Completed Meta/Facebook Business Academy Ad Manager certification covering Facebook/Instagram ad management, pixel implementation and Commerce Manager.

Activities and societies: Thesis on communication channels; support for customer projects, content planning and target group analysis, use and optimization of Facebook pixels, design of marketing catalogs.

Dual study program in Business Administration (International Economics) with a focus on Digital Marketing, including a thesis on investigation and integration, optimization of communication channels in corporate health management.