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RA@raffasquer
Data-driven SEO manager with an entrepreneurial spirit. DTC experience. Motivational communicator.
United StatesBorn and raised in Italy, I completed a Ph.D. in Political Science at UCLA. In the meantime, I developed a passion for digital marketing and tried to make a business out of it. The business didn't work out, but I realized that academia was not for me, so I went into SEO - best decision of my life.
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Work history, roles, and key accomplishments
GHGolden Hippo
Feb 2019 - Present (6 years 9 months)
- Implemented SEO best practices on 8 DTC brands: 35% YOY growth in blog organic revenue in the first year.
- Launched 20 product microsites from scratch: $50k / monthly revenue at 400% blended ROI.
- Designed and coordinated inter-department projects that increased the share of positive results on Google’s first page from 55% to 90% for 100s of branded keywords (supplements, pet food, beauty).
IBInternet Brands
Feb 2017 - Feb 2019 (2 years)
- Reported on Google traffic and rankings to senior management; developed and implemented content and technical SEO recommendations: e.g. Fodors.com (≈3 mil sessions/mo) and CarsDirect.com (≈4 mil).
- Designed content refresh project on Fodors.com’s top landing pages: entrances to those pages increased by 30% to 95%.
Degrees, certifications, and relevant coursework
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