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Daniel Archer

@danielarcher

Marketing Content Team Lead at Integrated Engineering who improved launch sales 85% by streamlining content production.

At Integrated Engineering, I lead a team producing and distributing 1,800+ digital, social, and print assets annually. I formulated an internal content workflow that eliminated bottlenecks and increased launch sales by 85%.

Through Archer Photo & Video, I oversee commercial media campaigns from creative direction and production to final delivery. As President / Board Member of BMW CCA Wasatch Chapter, I drive regional marketing and partnerships, contributing to 30% membership expansion.

Experience

Work history, roles, and key accomplishments

Current

Chapter President / Board Member

Current

BMW CCA Wasatch Chapter

Jan 2015 - Present (11 years 9 months)

Direct regional operations, promotional strategy, and community engagement for an active organization of over 800 members. Drive a 30% membership expansion through targeted brand positioning, regional networking, and strategic community partnerships.

Regional Operations Promotional Strategy Community Engagement Brand Positioning Networking Event Planning Budgeting Sponsorship and Partnerships Marketing Strategy

Current

Owner & Creative Director

Current

Archer Photo & Video

Jan 2014 - Present (12 years 9 months)

Operate a commercial media and content agency, overseeing end-to-end campaign execution, lighting setups, creative direction, post-production, and final delivery for corporate clients. Oversee full financial and operational administration, including campaign budgeting, contract negotiation, vendor sourcing, and client relationship management.

Commercial Photography Video Production Creative Direction Post production Campaign Execution Budgeting Contract Negotiation Vendor Management Client Relations Digital Content Social Media Brand Awareness

Marketing Content Team Lead

Integrated Engineering

Jan 2020 - Jan 2026 (6 years)

Lead a team of 4 content creators in producing and distributing 1,800+ digital, social, and print assets annually. Direct visual marketing strategy and photoshoot execution for 60+ annual product launches, maintaining cross-departmental alignment.

Content Production Digital Marketing Social Media Print Materials Brand Positioning Photoshoot Direction Cross functional Leadership Project Management Budget Management Multi channel Distribution

Commercial Property Manager

Archer Beck LLC

Jan 2003 - Jan 2016 (13 years)

Managed full operational, financial, and facility management duties across 3 commercial property locations. Oversaw tenant relations, capital improvement projects, vendor contracts, and operational budget reconciliations to maximize asset positioning and revenue performance.