Charlotte Couch

Lead all marketing and PR related campaigns to increase employee involvement.

Lead chapter-wide marketing and brand strategy, ensuring compliance with PMI Global standards. Direct social media strategy across LinkedIn, Facebook, Instagram, and YouTube, and manage outsourced marketing vendors.

Enhanced public speaking, leadership, and communication skills through speech presentations, peer evaluations, and impromptu speaking exercises.

Co-lead social media strategy, content creation, and brand management for a community orchestra across Instagram, TikTok, Facebook, and LinkedIn. Improved overall platform engagement and follower growth by 75%.

Facilitate a company wellness initiative by leading regular meditation sessions, fostering a culture of mindfulness and stress management.

Directed end-to-end creative operations for enterprise-level B2B marketing campaigns, managing intake, production, quality assurance, and delivery of 100+ assets annually. Streamlined workflows reducing turnaround times by 40% and improved marketing performance by 25%.

Operated an independent creative practice delivering portrait, lifestyle, and brand photography/video for clients across hospitality, nonprofit, corporate, and higher education sectors. Provided end-to-end creative services including content production, social media management, and brand consulting.

Represented 500+ employees by leading company-wide engagement, wellness, and volunteer initiatives. Launched programs including a corporate step challenge, meditation club, and employee wellbeing campaigns.

Led social media growth and monetization strategy across 10+ digital channels, leveraging audience insights and performance analytics. Grew social media audiences by more than 200% and increased engagement by 40%.

Led creative operations and project management for integrated omnichannel marketing campaigns, coordinating cross-functional teams to deliver campaigns generating over $10M in revenue. Developed and managed project workflows, timelines, budgets, and scopes across multiple client portfolios.

Produced and edited video content for advertising campaigns, managing 20+ projects from concept through final delivery. Directed production of two internal video series and produced 25+ event content pieces.

Managed video production workflows for academic lectures and faculty interviews, overseeing recording, editing, and delivery of educational content. Supported studio operations by coordinating schedules and performing equipment testing and quality assurance.

Conceptualized and produced integrated social content strategies across 6+ platforms, aligning creative direction with client business objectives. Led end-to-end social operations, increasing overall account growth by 20%.

Managed end-to-end catering operations, coordinating requests and leading a team to ensure accurate, on-time fulfillment. Oversaw daily production of 200+ food items and maintained inventory controls.

Co-managed the legislative branch of student government, overseeing 60+ student senators. Maintained attendance records, meeting minutes, and senator communications.

Led a team of 8 officers and 20+ members in planning and executing fundraising, social, and community service events. Managed project timelines and delegated responsibilities.

Sponsored and passed several resolutions that impacted campus policies. Sat on Campus Affairs Committee and discussed ways to improve campus facilities.

Facilitated Senate meetings by ensuring proper meeting logistics, maintaining order and decorum, and supporting the presiding officer.

Coordinated volunteer initiatives across colleges within District 4, serving as the primary liaison between student representatives.

Earned the Project Management Professional (PMP) certification in May 2026.

Completed a Professional Certificate Program in Project Management with GenAI in April 2026.

Earned a Bachelor's Degree in Multimedia Video Production & Technology in May 2021.