At Berger Communities, I lead digital assets and strategy across 60 communities, from websites and local listings to social media, paid ads, geofencing, virtual tours, photography, and video. I coordinate and execute quarterly corporate marketing campaigns across multiple channels, ensuring strategy, creative, and execution stay aligned and on schedule. I also manage and mentor our marketing intern, overseeing projects, priorities, and day-to-day development.
I create and monitor in-house Meta and Google Ads campaigns, using performance data to optimize ROI and drive lead generation. I also manage corporate social media end-to-end, balancing content strategy, brand consistency, engagement, and follower growth.
Previously, I directed digital strategy for 56 communities and increased corporate social media followers by 40%. I established and trained a Social Media Ambassador program for leasing consultants while producing marketing collateral, photography, and videography.
My background in digital media technology and marketing includes designing campaigns, websites, newsletters, social content, apparel, and event materials. I bring hands-on photography, video production, design, and certified drone-pilot capabilities to digital storytelling.
