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Daniela PiedrahitaDP
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Daniela Piedrahita

@danielapiedrahita3

Founder-operator at Balay who closed a $150K round and automated property operations with AI.

Panama
Message

At Balay, I run finance, operations, customer success, product, and sales as the final decision-maker. I also lead hiring and company administration for a team of 10.

I closed and manage a $150K friends-and-family round, and handle budgeting, investor reporting, payroll, and due diligence. I coordinate tax and corporate compliance across the US and Colombia.

I built AI agents and automations for recurring work, including payment logging and owner and renter notifications. These systems saved 5+ hours per week and raised properties managed per person from 70 to 250.

Earlier, I managed financial planning and operations at Mapiso LLC, and co-founded Amazonica Official Miami, where I managed $125K from five investors. I hold an MBA focused on Financial Valuation and Investment Management and a B.S. in Industrial & Systems Engineering.

Experience

Work history, roles, and key accomplishments

BA
Current

Co-Founder & CEO

Balay

Apr 2023 - Present (3 years 7 months)

Run the company end to end as the final decision-maker, leading a team of 10 and owning finance, operations, customer success, product, and sales. Closed a $150K round and built AI-driven systems that increased properties managed per person from 70 to 250.

CU

Account Executive – Latam Market

Cuéntame

Sep 2022 - Feb 2023 (5 months)

Reached 130% of meeting targets and a 40% closing rate through hybrid outreach and rigorous pipeline hygiene.

ON

Account Executive – US Market

Ontop

Feb 2022 - Sep 2022 (7 months)

Led a team of 5 SDRs, owning CRM hygiene and process documentation, reducing lead qualification time by 40% and shortening the sales cycle by 30%. Increased quality lead generation by 20% through CRM-based targeting frameworks.

ML

Operations & Logistics Manager

Mapiso LLC

Jan 2019 - Jun 2022 (3 years 5 months)

Owned financial planning for real estate projects, evaluating 20+ projects and producing data-backed recommendations. Led a client business's audit end to end and built an operational budget tracking system that improved decision-making speed by 20% and budget accuracy by 90%.

AM

Co-Founder

Amazonica Official Miami

Jun 2017 - Dec 2018 (1 year 6 months)

Managed $125K from 5 investors, built the budget to open the first location, and reported financials. Led a team of 8, scaling from launch to 200+ weekly sales units and negotiating supplier contracts that cut supply costs by 15%.

Education

Degrees, certifications, and relevant coursework

Lynn University logoLU

Lynn University

MBA, Financial Valuation and Investment Management

MBA with a focus on Financial Valuation and Investment Management, expected to complete in May 2026.

University of Florida logoUF

University of Florida

Bachelor of Science, Industrial and Systems Engineering

Grade: 3.80/4.00

Bachelor of Science in Industrial and Systems Engineering from the College of Engineering, with a GPA of 3.80/4.00.

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