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lawalson samuel

@lawalsonsamuel

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Results-driven SEO content writer and team lead turning research into high-converting narratives.

Nigeria

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What I'm looking for

I’m looking for a content role where I can own SEO-focused writing and strategy, collaborate cross-functionally, and lead/mentor teams. I want a data-driven environment that values quality, speed, and measurable growth in traffic and conversions.

I’m a results-driven content writer with over 6 years of experience producing engaging, impactful content across niches. I translate complex business goals into persuasive narratives that drive organic traffic and boost conversion rates through creative writing, in-depth research, and SEO best practices.

In my recent roles, I’ve managed end-to-end content lifecycles, led a team of 6 writers, and built editorial systems that improved delivery timelines while maintaining strong stylistic standards. I’ve also delivered measurable outcomes like 20%–40% brand awareness growth, up to 30% customer acquisition lift, and significant organic traffic gains—supported by data from Google Analytics and tools like SEMrush and Ahrefs.

Experience

Work history, roles, and key accomplishments

Current

Content Writer (Team Lead)

Current

Growdeli

Jun 2024 - Present (2 years 1 month)

Developed high-impact SEO and conversion content campaigns for multiple clients, improving brand awareness and customer acquisition. Led a team of writers, managed editorial rollouts, and performed market research and partnership coordination to maximize ROI.

Current

Freelance Writer

Current

Upwork

Feb 2019 - Present (7 years 5 months)

Delivered SEO-optimized content for global clients, including blogs, articles, and whitepapers, while maintaining a top-rated profile. Managed end-to-end projects, onboarding, and milestone negotiation for tailored content solutions.

SEO Content Writing Blog Writing Article Writing Whitepapers Social Media Copywriting Client Onboarding Project Management SEO Optimization

Content Manager

Alpha Serve

Feb 2023 - Apr 2024 (1 year 2 months)

Produced SEO-optimized web and email content to increase organic traffic and improve email engagement. Owned content planning and publishing, tracked KPIs in Google Analytics, and used competitor research to capture featured snippets.

Content Planning Editorial Calendar Competitor Research Keyword Mapping Link Building On Page SEO Google Analytics Content Tracking Market Research Audience Segmentation

Content Writer/Content Manager

Ideta SaaS

Jan 2022 - Feb 2024 (2 years 1 month)

Scaled daily content production by coordinating a team of copywriters and implementing end-to-end content strategies. Led editing and distribution across channels, improving approval rates, audience growth, and engagement metrics while managing a centralized content calendar.

Content Strategy Team Leadership Content Distribution On Page SEO Keyword Mapping Copy Editing Bounce Rate Reduction

SEO Content Writer

Red Umbrella SEO

Mar 2020 - Sep 2021 (1 year 6 months)

Produced and edited high-velocity SEO content under tight deadlines while maintaining brand voice and quality. Conducted deep-dive research to reduce revision cycles and supported campaigns that improved search visibility and generated inbound leads.

SEO Content Writing Content Editing Research Writing On Page SEO Content Optimization Brand Voice Writing Campaign Copywriting