At Brandili Group, I built the B2C e-commerce operation from the ground up and helped grow it into one of the top 10 most visited e-commerce platforms in Brazil’s children’s apparel segment, according to Conversion research.
I now lead digital B2C and B2B initiatives, including demand generation, customer journeys, and sales growth. I built the SDR operation and implemented Salesforce Service Cloud across customer service and related business workflows.
I also conceived and implemented Retailer Space, an integrated B2B environment for campaign and collection communications, brand services, and online purchasing. My work has connected CRM, marketing automation, and commercial processes to support customer engagement and sales opportunities.
Earlier at Cia. Hering, I coordinated digital commerce across five e-commerce websites and worked in international franchising and marketing. Those roles gave me a practical view of retail operations, customer experience, and business development.
