Tatiane Zago
@tatianezago
Head of Marketing & Digital Business at Ponteiras Rodrigues, growing Little Joe Brasil’s Shopify and marketplace operations.
BrazilWhat I'm looking for
At Ponteiras Rodrigues, I lead marketing and digital business strategy, connecting brand, growth, performance, and digital channels to demand generation and profitability.
I manage D2C and marketplace operations, including the development of Little Joe Brasil using Shopify and Tiny ERP. My work spans customer acquisition and retention, along with UX, CRO, and SEO initiatives guided by data.
At Loja Meu.com, I launched the company’s first online sales channel and managed e-commerce across its owned store and marketplaces. I’ve also supported businesses through independent e-commerce consulting, marketplace setup, product listings, and training.
I bring together digital marketing, e-commerce, and financial management experience, including P&L responsibility for digital channels. I’m currently pursuing an MBA in Market Intelligence at Live University.
Experience
Work history, roles, and key accomplishments
Responsável pela estratégia, estruturação e crescimento das operações de marketing e canais digitais do grupo, com foco em geração de demanda, performance, posicionamento de marca e rentabilidade.
- Liderança das estratégias de marketing e growth, integrando branding, performance e canais digitais para geração de receita e fortalecimento das marcas;
- Planejamento e execução de campanhas em mídia
Responsible for the strategy, structure, and growth of the group's marketing operations and digital channels, with a focus on demand generation, performance, brand positioning, and profitability.
• Lead marketing and growth strategies, integrating branding, performance marketing, and digital channels to drive revenue and strengthen the group's brands.
• Plan and manage paid media campaigns across
- Implementação de e-commerces
- Anúncios em marketplace
- Cadastro de produtos
- Treinamentos
Independent E-commerce Consultant
Tati Silva
Jun 2021 - Present (5 years 3 months)
• Implement e-commerce operations from setup through launch
• Create and optimize marketplace listings
• Manage product catalogs and product data
• Deliver training on e-commerce and marketplace operations
• Coordinated day-to-day online store operations
• Led and developed the e-commerce team
• Reviewed and developed digital marketing and paid media strategies
• Reviewed and optimized marketplace listings
• Launched operations on new marketplaces
• Prepared performance reports to support data-driven decision-making
• Identified and approved new suppliers and products
• Coordinated e-commerce perfor
- Coordenação da operação da loja online
- Gestão de Equipe
- Revisão e elaboração de estratégias de marketing digital e ads
- Revisão de anúncios
- Abertura de novos marketplaces
- Confecção de relatórios para tomada de decisão
- Busca e aprovação de novos fornecedores e produtos
- Cordenação de Performance
- Fullfilment
- Criação de perfis da empresa em marketplace
- Elaboração e revisão de anúncios
- Precificação
- Oportunidades de negócios
• Created and configured company accounts across marketplaces
• Created, reviewed, and optimized product listings
• Developed marketplace pricing strategies
• Identified new business and online sales opportunities
• Delivered training on e-commerce and marketplace operations
• Developed marketplace positioning strategies
• Reviewed and optimized product listings
• Developed online sales strategies
- Treinamento
- Posicionamento em marketplace
- Revisão de anúncios
- Estratégias de venda online
E-commerce & Marketing Coordinator
Loja Meu.com
Jan 2020 - Jul 2021 (1 year 6 months)
• Launched the company's first online sales channel and managed end-to-end e-commerce operations across the owned online store and marketplaces
Marketing Supervisor
Jan 2020 - Jul 2021 (1 year 6 months)
• Planned marketing campaigns across print and digital media
• Developed marketing and promotional materials
• Managed and planned the company's social media presence
- Implementação do primeiro canal de vendas da empresa e gerenciamento de todas as operação de e-commerce em site próprio e marketplaces da Meu.com
Innovation Manager
Giovana Hoffmann Ltda
Oct 2019 - Jan 2020 (3 months)
• Managed teams and events across the Arezzo, Calvin Klein, Schutz, and GStore retail operations
Sales Manager
GStore
Sep 2019 - Oct 2019 (1 month)
• Managed sales operations and led the sales team at GStore
Worked as E-commerce Analyst at Intuição.
Worked as Sales Assistant at intuição.
• Participated in a work-and-study cultural exchange program focused on strengthening English language skills and gaining firsthand experience of American culture
Financial Assistant
Nov 2015 - Jun 2016 (7 months)
• Managed accounts payable and receivable, collections, billing documents, and financial records
• Recorded purchases made by member companies in the internal system
• Prepared financial performance statements and reports
• Negotiated the acquisition of products and services
• Monitored the financial performance of the institution's business units
• Managed financial planning and controls for inst
• Managed accounts payable and receivable, collections, banking activities, reconciliations, and cash flow
• Supported employee onboarding and hiring processes and controlled transportation, meal, and personal protective equipment benefits
• Managed sales processes involving FINAME and BNDES financing
• Negotiated with customers, handled foreign exchange closings, and monitored import processes
•
Education
Degrees, certifications, and relevant coursework
Live University
MBA in Market Intelligence, Marketing
2026 - 2027
Foundations of Digital Marketing and E-commerce
Apr 2026
Anthropic
Certificate of completion: Claude 101
May 2026
Mercado Livre
Display Ads
Aug 2025
Mercado Livre
Certificação Clips Ads
Aug 2025
Mercado Livre
Brand Ads
Aug 2025
Mercado Livre
Certificado - Product Ads
Aug 2025
Como Dar Feedback aos Colaboradores
Feb 2024
Liderança Ágil: Como se Adaptar à Nova Realidade
Feb 2024
ComSchool
Gestão Financeira Simplificada
Mar 2021
Bruno Maciel
Mercado Líder Evolution
Jul 2021
ComSchool
Estratégias em Logística nas Vendas Online
Mar 2021
ComSchool
Excel Aplicado para Marketplaces
Feb 2021
UNOPAR - Universidade Norte do Paraná
MBA in Digital Marketing and Analytics
2020 - 2021
ESPM Escola Superior de Propaganda e Marketing
O Essencial para Digital Analytics
Apr 2020
ESPM Escola Superior de Propaganda e Marketing
Tendências para Inovação nos Negócios Pós-coronavírus
Jun 2020
Inovap Assessoria & Marketing
Gerencie a Retomada dos Negócios ainda Durante a Pandemia
Aug 2020
ESPM Escola Superior de Propaganda e Marketing
Análises Digitais: como influenciar tomadas de decisões em estratégias digitais
Jun 2020
Excel: Como Criar um Dashboard Básico
Jun 2020
Fundação Getulio Vargas
Introdução a Comunicação Institucional
Apr 2020
ESPM Escola Superior de Propaganda e Marketing
Automação de Marketing para E-commerce
Apr 2020
ESPM Escola Superior de Propaganda e Marketing
E-commerce: como turbinar seu canal de vendas
Apr 2020
FSG - Centro Universitário da Serra Gaúcha
Technologist Degree, Financial Management
2015 - 2019
UCS - Universidade de Caxias do Sul
Bachelor's Degree, International Trade
2008 - 2014
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
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