Daniela Alvarez
@danielaalvarez1
Operations & communications specialist for live events, building efficient content systems.
What I'm looking for
I’m an operations professional with 5+ years coordinating communications, content workflows, and digital systems in the live music industry. I’m known for designing processes from scratch, managing multiple stakeholders under real-time pressure, and reducing manual effort through automation tools.
In my current embedded operations and communications role at Produce Crack, I manage end-to-end content workflows for concerts and festivals with 20,000+ attendees. I designed and maintained asset management systems, coordinate multi-channel content calendars, and produce press materials with consistent turnaround during live-event time constraints.
Alongside that, I founded and operate Mansa Música, an independent music media project covering 50+ live events per month. I own operational design and content strategy, built a Trello-based pipeline for show tracking, and grew organic reach to 38K followers and 1.5M monthly views through disciplined operations and consistent editorial output.
I also bring an environmental engineering background to every ops challenge—structured, data-driven, and compliance-aware. From traceability and waste management documentation to carbon footprint thinking, I aim to create workflows that are both efficient and accountable, and I’m available for remote or Europe-based roles.
Experience
Work history, roles, and key accomplishments
Press & Communications Coordinator
Produce Crack
Sep 2021 - Present (4 years 9 months)
Managed end-to-end content workflows for concerts and festivals with 20,000+ attendees, designing asset management and publication processes used across production cycles. Coordinated content calendars for 10–15 large-scale events per year and produced press releases, interviews, and editorial copy under live-event time constraints.
Content Strategy & Digital Ops
Mansa Música
Sep 2017 - Present (8 years 9 months)
Founded and operated an independent music media project covering 50+ live events per month, owning operational design, content strategy, and digital distribution. Built and maintained a Trello-based production pipeline and grew organic audiences to 38K followers and 1.5M monthly views with zero ad spend.
Environmental Quality Control
PRUGNA S.R.L
Jan 2021 - Mar 2022 (1 year 2 months)
Implemented traceability systems and waste management documentation for certified organic production. Maintained compliance documentation frameworks under regulatory standards to support ongoing certification requirements.
Internship Program Coordinator
Universidad Nacional de Cuyo
Mar 2020 - Jul 2020 (4 months)
Coordinated an internship program for 20 audiovisual students across live music events, handling task assignment, on-site coordination, and performance evaluation. Managed day-to-day logistics and stakeholder communication to support successful training delivery.
Education
Degrees, certifications, and relevant coursework
Universidad Nacional de Cuyo
Environmental Chemical Engineering
2012 - 2020
Studied Environmental Chemical Engineering, including systems analysis, data management, environmental impact assessment, and compliance documentation. Earned a carbon footprint calculation certification.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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