Danial Wu

I've led USD $5M+ in digital transformation and technology implementation projects across agriculture, logistics, e-commerce, and supply chains, delivering measurable efficiency, procurement, distribution, and operational improvements.

At PT Digital Sawit Pro, I lead product strategy and execution across the 3F ecosystem for palm oil smallholders, agents, suppliers, mills, and agribusiness stakeholders. I drive farmer engagement, procurement digitization, loyalty programs, supply-chain transparency, and growth initiatives.

Previously at Wide Technologies Group, I built and led a digital transformation team from 2 to 50+ professionals while delivering Wide Agri, Adaloka, Migoku, and W-Track 2.0. These products improved procurement cycles by 60%, increased distribution efficiency by 30%, and processed 90,000+ monthly tickets across 300+ Indonesian cities.

I've also delivered large-scale PMMP rollouts across more than 100 palm oil estates in Indonesia and Malaysia, working with organizations including Sinarmas Group, Asian Agri, Korindo, Cargill, and Sime Darby. I bring hands-on experience aligning technology, stakeholders, change management, and measurable ROI.