Yoshua Novaldy
@yoshuanovaldy
Senior Product Manager scaling B2B/B2C platforms through 0-to-1 initiatives and integration-led growth.
What I'm looking for
I’m a Strategic Product Manager with 7+ years of experience scaling digital industry leaders like Traveloka, Shopee, and Cinema XXI. I specialize in bridging the gap between complex technical architecture and seamless user experiences, with a proven track record of leading 0-to-1 initiatives and driving growth through integrations.
At TRAVELOKA, I’ve directed end-to-end delivery of a B2B CRM implementation, creating a previously non-existent Market Management productivity tracker to centralize task logging and partner communications. I also led a 0-to-1 standardized approval workflow that’s fully audit-proof globally, orchestrated TERA integrations across CRM/Approval/Channel Manager with 99.9% reliability, and revamped roles/permissions to streamline access management while maintaining SOX compliance.
Previously at CINEMA XXI, I served as Product Lead for the M.tix revamp, covering the full lifecycle from UI/UX and copywriting to technical development and release operations. I expanded the payment ecosystem with multiple integrations (including Open API compliance), digitally transformed promotions (migrating 40% of offline promotions), and implemented B2C CRM capabilities—before applying my implementation rigor as an Accenture Application Development Analyst working on SAP solutions for HR and SuccessFactors.
Experience
Work history, roles, and key accomplishments
Product Manager
Traveloka
Oct 2024 - Present (1 year 5 months)
Directed a 0-to-1 B2B CRM implementation, creating a Market Management productivity tracker that centralized task logging and partner communications to improve operational visibility. Led 0-to-1 approval workflows and orchestrated TERA integration across CRM, Approval, and Channel Manager with 99.9% reliability while revamping roles/permissions to meet SOX audit requirements.
Digital Product Manager
Cinema XXI
Apr 2023 - Aug 2024 (1 year 4 months)
Led the end-to-end M.tix revamp lifecycle (UI/UX, copy, technical development, and operational workflow changes) to deliver seamless implementation and releases. Expanded the payment ecosystem (Allobank, Mandiri VA, Cards) aligned with Open API standards and digitized promotions by migrating 40% of offline promotions to the platform.
Product Manager
Shopee
Aug 2021 - Apr 2023 (1 year 8 months)
Owned product delivery across Fintech and Growth, covering voucher/campaign engines, payment (QR & merchant integrations), and core wallet top-up/transfer capabilities. Orchestrated high-scale integrations for 250+ external merchants to enable ShopeePay adoption outside the Shopee ecosystem, and optimized conversion funnels by synchronizing cashback logic with partner integration flows for high-re
Application Development Analyst
Accenture
Jul 2018 - Jul 2021 (3 years)
Designed and deployed SAP solutions for HR and SuccessFactors (recruitment and performance management), ensuring seamless data flow across modules. Managed end-to-end product lifecycle activities from requirements to release and delivered enterprise implementations including Personnel Administration, Payroll, and Organizational Management.
Education
Degrees, certifications, and relevant coursework
Bina Nusantara University
Master of Management Information Systems, Management Information Systems
Grade: 3.84 / 4.00
Completed a Master of Management Information Systems at Bina Nusantara University with a GPA of 3.84/4.00.
Bina Nusantara University
Bachelor of Computer Science, Computer Science
Grade: 3.50 / 4.00
Completed a Bachelor of Computer Science at Bina Nusantara University with a GPA of 3.50/4.00.
Availability
Location
Authorized to work in
Salary expectations
Social media
Skills
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