Dan Edson

I lead Saviynt’s global Marketing Operations organization across GTM AI and transformation, MarTech, reporting and analytics, data operations and lifecycle management. My focus is building the operating infrastructure that connects strategy, technology, data, and execution to measurable pipeline and revenue outcomes.

A major focus is advancing MOPs into a more AI-enabled GTM function. I lead str

At Aviatrix I oversaw a skilled team respected driving qualified leads through an optimized pipeline. I collaborated with GTM leadership across marketing, business operations, and strategy. Leading all aspects of marketing operations (MOPs), I oversaw campaign operations, and reporting, and created and scaled a new marketing tech stack of 45 business applications and SaaS tools.

Responsible for m

I owned the demand-generation strategy, channels, and practice to predictably generate demand for Diamanti and several of their clients. A hands-on, highly detailed leader, I designed and implemented scalable demand generation platforms including envisioning and building a MarTech stack driving increased performance supporting an innovative marketing and sales model. Consistently hitting MQL and p

PernixData fundamentally changed how storage is designed and operated in virtualized data
centers. PernixData FVP virtualizes server side flash to enable scale-out storage performance that is independent of capacity.

In my niche role as the Senior Director of Marketing Operations, Automation, and Demand Generation, I use my expertise in demand generation to boost company revenue and streamline m

As ParAccel’s Director of Marketing Operations and Demand Generation, I fostered the marketing infrastructure that I built specifically for ParAccel. All of my field experience, training, and lessons learned were harnessed when I approached strategic planning and the digital component of marketing efforts.

One of the prominent projects I headed was the migration of marketing automation processes

A pioneering technology company in cloud corporate performance management.

When I assumed the role of Director of Marketing with Adaptive Planning, Inc., I took a very all-inclusive approach to my contributions. It was my responsibility to oversee budget maintenance, sales support, customer relationship management, and ROI reporting from a marketing perspective, which I accomplished by developing

A data warehouse performance acceleration software solution that was acquired by Oracle in 2011 focused on interactive data warehouse acceleration.

At HyperRoll, I led the success of both marketing and sales pipeline performance through demand generation, budgeting, process improvement, and analytics. I regularly looked at the company’s spending habits as applicable to marketing initiatives and

Worked as Co-Founder/Marketing and Sales Operations ⇨ Marketing Operations at PitchWare.

Worked as Business Development Manager ⇨ Strategic Planning at Silicon Graphics.

Jul 2013

Jul 2013

May 2023