Open to opportunities

Damola Haastrup

@damolahaastrup

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I am a product marketing leader driving brand growth with creative, data-driven go-to-market strategies.

Nigeria

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What I'm looking for

I seek a product marketing role where I can lead brand and go-to-market strategy, drive growth with creative, data-driven campaigns, and collaborate across product and sales to scale SaaS and data solutions.

I am a visionary creative marketing leader with 4+ years building brand identities and leading go-to-market strategies for data and SaaS products. I have driven measurable growth—boosting website traffic 20%, demo requests 15%, social engagement 25%, and implementing chatbot integrations that generate 150+ monthly sales-qualified leads.

At COURE I led end-to-end campaigns, crafted full brand identity kits, produced animated demos and LED billboard campaigns across Africa, and was recognized as Best Employee – Q4 2024; previously, I led rebranding and nationwide campaign execution at Credit Capital. I blend creativity with data-driven insight, and I am HubSpot certified with strong skills in Adobe Creative Suite, SEO, analytics, and marketing automation.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Lead

Current

COURE Technologies

Nov 2023 - Present (1 year 9 months)

Lead branding, positioning, and go-to-market strategy for multiple SaaS products, boosting website traffic by 20% and demo requests by 15% through integrated digital campaigns. Implemented a chatbot generating 150+ monthly sales-qualified leads and produced product content that increased social engagement by 25%.

Brand Strategy Go To Market Email Marketing Social Media Content Creation Marketing Automation Analytics Adobe Creative Suite

Marketing Strategist

Credit Capital Services Ltd.

Sep 2021 - Nov 2023 (2 years 2 months)

Led company rebranding and managed 11 large-scale campaigns across 5 regions, improving brand perception and supporting nationwide service adoption. Designed billboards, executive presentations, and corporate collateral to enhance market presence and align marketing with sales objectives.

Brand Strategy Campaign Management Outdoor Advertising Stakeholder Management Cross Functional Collaboration Market Research Adobe Creative Suite Analytics CRM

Creative Strategy Consultant

SBL Consults Ltd.

Jul 2020 - Jun 2021 (11 months)

Designed and executed creative strategies for brand storytelling and advertising, delivering content solutions aligned with client goals. Collaborated remotely with clients to produce campaigns and advertising assets that met target audience objectives.