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Chidiebere Ejiofor

@chidiebere

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Product marketing leader applying behavioral psychology to drive GTM, positioning, and growth.

Nigeria

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What I'm looking for

I seek a strategic marketing role where I can lead GTM, product positioning, and cross-functional teams to drive adoption, revenue, and measurable growth.

I am a product marketing and content leader with 9+ years applying behavioral psychology to product messaging, ICP development, and sales enablement. I have led company-wide repositioning efforts, owned end-to-end GTM strategies, and driven measurable revenue and engagement outcomes across fintech SaaS, ecommerce, and consumer brands.

I build cross-functional teams and frameworks that scale product adoption and retention, combining competitive intelligence, customer research, and data-driven content to launch products, grow audiences, and optimize conversions. My work includes launching a hosted courses product, generating $30K+ ebook sales, and improving engagement and conversion metrics through targeted messaging and experiential marketing.

Experience

Work history, roles, and key accomplishments

Product Marketing Manager

Mainstack

Nov 2024 - Jul 2025 (8 months)

Led competitive intelligence and repositioned fintech SaaS toward payment orchestration, drove GTM for Hosted Courses, and defined ICPs and messaging frameworks adopted across product, sales, and marketing.

GTM Strategy Competitive Intelligence Product Positioning Messaging Frameworks

Content and Marketing Manager

Delpaisbae

Aug 2023 - Oct 2024 (1 year 2 months)

Owned end-to-end product launch for an ebook generating $30,000+ in sales, grew newsletter to 1,000+ subscribers, and increased Instagram following from 25K to 45K+ through strategic content and email funnels.

Product Launch Content Strategy Email Marketing SEO Social Media Growth GTM Analytics

Brand and Content Specialist

Velvet Design & Events

Jan 2022 - Jul 2023 (1 year 6 months)

Led content strategy and event narratives for corporate clients including Flour Mills of Nigeria and Tetra Pak, creating multi-format deliverables and improving project delivery efficiency by 10%.

Content Strategy Event Marketing Brand Guidelines Stakeholder Management

Brand Marketing Strategist

Elvaridah

Dec 2019 - Oct 2021 (1 year 10 months)

Led brand transformation and website redesign that drove 30% traffic growth, 20% conversion increase, and a 15% rise in client inquiries through strategic storytelling and integrated campaigns.

Brand Strategy Storytelling Integrated Campaigns

Content Designer

David’s Christian Centre

May 2018 - Aug 2019 (1 year 3 months)

Pioneered personalized social media content experiences and introduced data-driven optimization initiatives to improve community engagement and content performance.

Content & Design Social Media Strategy Analytics Editorial Calendar Community Engagement

Brand & Marketing Designer

Freelance

Jul 2015 - Feb 2018 (2 years 7 months)

Executed content and multimedia strategies for multiple clients, reducing brand inconsistency by 40% and improving client satisfaction through systematic content management.

Brand Design Content Strategy Multimedia Client Management Performance Tracking Brand Guidelines Creative Direction

Content Designer

Slot Systems

Jan 2015 - Jun 2015 (5 months)

Maintained editorial calendar and content review processes, achieving a 10% increase in organic reach and 15% improvement in brand sentiment through consistent social content delivery.

Content Review Social Media Management Analytics