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Daisy Coleman

@daisycoleman1

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Head of Marketing at RIVIAM Digital Care, translating care technology into clear messaging and integrated campaigns.

United Kingdom

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What I'm looking for

I'm seeking a remote permanent role in a purpose-led organisation.

At RIVIAM Digital Care, I lead marketing strategy for a digital health technology company supporting NHS, local authority and VCSE organisations. I develop integrated campaigns and translate complex care technology into clear, human-centred messaging.

At SGS, I led global marketing across Pharma and Health Science / Life Science during maternity cover roles. I developed campaign strategy and content, delivered lead-generation programmes using Salesforce and Eloqua, and led the Pharma division’s global LinkedIn strategy.

At Royal High School Bath, I led marketing and communications across Nursery to Sixth Form, supporting recruitment through integrated campaigns, open days and international outreach. I also managed a team of two and oversaw budgeting and reporting.

As a Freelance Marketing Consultant, I provided online marketing and campaign consultancy for agencies and B2B and B2C clients, with a focus on the scientific community. Earlier, I delivered campaigns and marketing work at organisations including SelectScience, Lloyds TSB, AXA Wealth, Radiodetection (SPX), Dyson and First Great Western.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

RIVIAM Digital Care

Apr 2026 - Present (5 months)

Lead marketing strategy for a digital health technology company supporting NHS, local authority and VCSE organisations. Develop integrated campaigns across digital, content, events, PR and social media.

Marketing Strategy Campaign Management Content Creation SEO Analytics Social Media Brand Positioning Event Management

Global Marketing Manager – Pharma (Mat Cover)

SGS

Jul 2025 - Mar 2026 (8 months)

Re-appointed to the same Global Marketing Manager role to provide continuity during a second maternity cover. Leading global marketing strategy across drug development, formulation and clinical services.

Marketing Strategy Campaign Management Lead Generation Salesforce Eloqua LinkedIn Event Management PR Website Management

Marketing and Communications Manager

Royal High School Bath

Jan 2025 - Jul 2025 (6 months)

Lead marketing and communications across Nursery to Sixth Form, delivering integrated campaigns across digital, print and video. Boost recruitment through open days, alumnae events and international outreach.

Marketing Communication Skills Campaign Management Team Leadership Budget Management Lead Generation Brand Alignment

Global Marketing Manager – Health Science / Life Science (Mat Cover)

SGS

Oct 2023 - Dec 2024 (1 year 2 months)

Provided global marketing leadership for health and life science divisions during maternity cover. Managed marketing strategy, campaigns, and stakeholder engagement.

Marketing Strategy Campaign Management Lead Generation Salesforce Eloqua LinkedIn Event Management PR

Freelance Marketing Consultant

Self-Employed

Aug 2013 - Oct 2023 (10 years 2 months)

Provided online marketing and campaign consultancy for agencies and B2B/B2C clients across diverse sectors, with a strong focus on the scientific community. Managed websites, email, social media, content marketing and SEO/Google Ads.

Marketing SEO Google Ads Email Marketing Social Media Content Marketing CRM A B Testing HTML Photoshop Canva CMS

Online Marketing Specialist

SelectScience

Aug 2015 - Mar 2016 (7 months)

Managed global B2B campaigns targeting the US East Coast market. Delivered webinars, email campaigns and analytics reports using Salesforce and bespoke systems.

B2B Marketing Campaign Management Webinars Email Marketing Salesforce Analytics