Open to opportunities

Cynthia Wambui

@cynthiawambui1

I’m a results-driven Marketing Account Manager and digital marketing specialist, optimizing paid social and reporting to grow brands.

Kenya

Message

What I'm looking for

I’m looking to lead multi-brand digital campaigns, own performance growth through Meta/Google insights, and collaborate cross-functionally—turning data into actionable recommendations in a fast-paced, client-focused environment.

I’m a results-driven Marketing Account Manager and Digital Marketing Specialist with 5+ years of experience managing campaigns, client relationships, and brand growth. I lead end-to-end digital strategy and execution—aligning positioning, messaging, and performance goals across social media, paid media, email marketing, and web platforms.

In my recent role, I managed digital marketing strategy for 10+ brands, using Meta and Google Analytics insights to optimize campaigns and improve ROI. I’ve also delivered measurable growth outcomes, including a 25% increase in customer engagement and 30% growth in lead generation, and I enjoy turning data into actionable recommendations while collaborating with cross-functional teams in fast-paced environments.

Experience

Work history, roles, and key accomplishments

Senior Marketing Lead

The Olive Oryx

Jan 2025 - Jan 2026 (1 year)

Led digital marketing strategy and execution for 10+ brands across construction, automotive, property, hospitality, and lifestyle industries. Optimized campaigns using Meta and Google Analytics insights to improve ROI and supported go-to-market launches including SnappyHour Kenya’s app launch and RSA Africa’s email retention strategy.

Meta Ads Google Analytics Campaign Optimization performance reporting Email Marketing Lead Generation Market Research Client Account Management Cross Functional Collaboration

Digital Marketing Lead

Nationwide Electrical Industries Ltd

May 2024 - Jan 2025 (8 months)

Developed and executed digital-first marketing strategies that increased customer engagement by 25% and grew lead generation by 30%. Managed multi-channel campaigns to lift website traffic by 15% and improve social reach and email open rates by 20%, while mentoring an in-house graphic designer to deliver all assets on time.

Digital Marketing Strategy Meta Ads Google Ads Performance Marketing Analytics Reporting Lead Generation Email Marketing Team Leadership Content Strategy

Digital Media Manager

Tulla Travel Agency

Aug 2021 - Mar 2024 (2 years 7 months)

Led digital marketing and promotional campaigns for travel packages and corporate travel services, increasing brand visibility and customer engagement across social and online channels. Managed key client accounts, end-to-end campaign planning, and performance tracking, refining targeting and messaging through market and audience research.

Social Media Strategy Campaign Planning Content Strategy Copywriting Performance Tracking Client Account Management Market Research