Open to opportunities

Heather Theuri

@heathertheuri

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Dynamic digital marketing and communications specialist with extensive experience.

Kenya

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a dynamic digital marketing and communications specialist with extensive experience across various industries, including tech, sustainability, and advocacy. My expertise lies in developing and executing 360-degree marketing strategies that integrate digital, PR, influencer, and content marketing to drive brand engagement and audience mobilization. I am passionate about leveraging data analytics and digital tools to enhance campaign performance and optimize supporter journeys.

In my current role as a Senior Account Manager at Wowzi, I have successfully developed influencer-led brand campaigns that achieved a 20% increase in brand visibility across African regions. My background in project management and stakeholder collaboration has allowed me to oversee campaign budgets up to $500,000 while ensuring high standards in brand representation. I thrive in fast-paced environments and am committed to delivering exceptional results for my clients.

Experience

Work history, roles, and key accomplishments

Current

Senior Account Manager

Current

Wowzi

Nov 2023 - Present (1 year 6 months)

Developed and executed influencer-led brand campaigns for luxury and lifestyle markets, achieving a 20% increase in brand visibility across African regions. Collaborated with cross-functional teams to enhance client experience and managed campaign budgets up to $500,000.

Influencer Marketing Brand Strategy Budget Management Cross Functional Team Management Campaign Execution

Freelance Account Manager & Social Media Consultant

Self Employed

Jan 2023 - Oct 2023 (9 months)

Created bespoke social media and PR strategies for luxury clients, increasing follower engagement by 30%. Utilized data analytics to track campaign success and refine strategies for maximum engagement.

Social Media Strategy PR Strategy Data Analytics Content Creation

Account Manager

Brand Design Development

Apr 2022 - Jan 2023 (9 months)

Managed key client accounts, driving successful digital marketing campaigns and a 20% increase in client revenue. Developed multi-channel marketing strategies and implemented public relations initiatives.

Client Relationship Management Digital Marketing Multi channel Marketing Public Relations

Strategy Executive

Belva Digital

Oct 2021 - Apr 2022 (6 months)

Leveraged LinkedIn automation to generate leads, expanding the client pipeline by 20%. Executed digital marketing strategies leading to a 25% increase in client acquisition.

Lead Generation Digital Marketing Content Creation SEO Optimization

Account Executive

Brand Design Development

Aug 2020 - Oct 2021 (1 year 2 months)

Managed high-profile client accounts, executing targeted digital marketing strategies that enhanced brand visibility. Achieved a 30% sales increase by closing contracts with new clients.

Account Management Digital Marketing Sales Strategy Social Media Management

Education

Degrees, certifications, and relevant coursework

St. Paul's University

Bachelor of Arts, Communication Studies

2017 - 2020

Grade: First Class Honours

Completed a Bachelor of Arts in Communication Studies with a focus on various aspects of communication, including media relations, public speaking, and digital communication strategies. Graduated with First Class Honours, demonstrating a strong academic performance and commitment to the field.

St. Paul's University

Diploma, Public Relations

2016 - 2017

Grade: Distinction

Pursued a Diploma in Public Relations, focusing on the principles and practices of public relations, media communication, and strategic communication planning. Achieved Distinction, reflecting a high level of understanding and application of public relations concepts.