Cynthia Silva

Turned around a global product launch impacting 40k+ partners through strategic UAT, change management, and enablement; created a playbook adopted in 10+ additional launches and improved partner journey workflows across 40+ programs.

Created a Salesforce request-intake framework that drove 20+ product enhancements and designed automated Partner Opportunity Qualification benefiting 100k+ partners and internal teams.

Launched APN Customer Engagements to share AWS customer leads at scale, supporting 200+ campaigns and 100k+ leads in one year while rolling initiatives across 42 countries and training global partners.

Co-developed a global partner opportunity registration process that registered 100k+ opportunities and contributed to over $1B in revenue while leading UX studies with 50+ partners to refine features.

Developed onboarding programs for channel resellers, managed a 400+ partner Canadian Partner Summit, and contributed to 131 customer wins, 287 AWS certifications, and 40 program upgrades.

Reduced enterprise issue resolution from 30+ days to under 7 days by implementing new processes and streamlined training, cutting ramp time by 3 weeks and improving quality metrics.

Consistently outperformed peers in performance metrics and contributed to global training initiatives, improving accuracy from 87% to 96% through targeted coaching and process changes.

Conducted U.S. market entry analysis targeting Hispanic audiences and developed strategic initiatives presented to company leadership to inform market strategy.

Bachelor of Arts in Business Administration with a Certificate in International Business Studies from the University of Washington Foster School of Business.