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cynthia lobo

@cynthialobo

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I build social media, CXO thought leadership, and brand campaigns that grow engagement.

India

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What I'm looking for

I'm looking to lead social media, content, and brand communication for purpose-led B2B, B2C, or B2G brands, with opportunities to shape CXO thought leadership, storytelling-led campaigns, and measurable audience growth.

I've led social media and content communication at PR Pundit Havas Red for brands including Moroccanoil, Paula’s Choice, Yatra, and PDS Limited. I manage CXO profiles, create LinkedIn thought leadership and executive communications, and develop B2B, B2C, and B2G brand positioning.

Previously, I grew The Caravan Co.’s Instagram community to 28K+ and led influencer collaborations with 20+ travel creators. My work spans luxury hospitality, beauty, travel, and B2G communication, including brand-safe ORM, campaign strategy, storytelling-led copy, and performance-led content optimization.

Experience

Work history, roles, and key accomplishments

Account Manager

PR Pundit Havas Red

Mar 2025 - Apr 2026 (1 year 1 month)

Managed 5+ CXO profiles for brands including Yatra and PDS Limited, leading content strategy, thought leadership, ghostwriting, and LinkedIn positioning. Led social media and content communication for B2B, B2C, and B2G brands including Moroccanoil, Paula’s Choice, Yatra, and PDS Limited.

Social Media Strategy Content Marketing Personal Branding Thought Leadership ghostwriting ORM Campaign Strategy Influencer Marketing Brand Communications Copywriting Community Management CXO Profiling Content Planning Analytics Reporting B2B B2G Communication Stakeholder Management

Sr. Account Manager

MindShift Interactive Pvt. Ltd.

Mar 2024 - Dec 2024 (9 months)

Managed Instagram, Facebook, YouTube, LinkedIn, and X for The Leela Palaces, Hotels and Resorts, ensuring consistent brand voice. Conceptualized and executed LinkedIn campaigns with clear positioning and narrative focus.

Social Media Management Content Writing Campaign Strategy LinkedIn Campaigns ORM Analytics Trend Research

Content and Social Media Manager

The Caravan Co.

Jun 2021 - Jan 2023 (1 year 7 months)

Grew Instagram community to 28K+ through content writing and influencer collaborations. Led influencer marketing strategy, collaborating with 20+ travel creators and earned organic features on WhatsHot and Curly Tales.

Content Writing Influencer Marketing Social Media Management ORM Community Management Brand Communications

Producer

Trace VFX Pvt. Ltd.

Mar 2016 - Apr 2021 (5 years 1 month)

Managed key international client accounts across commercial and film projects for Nike, Marvel, Disney, and DC Comics. Coordinated cross-functional teams across multiple global time zones and oversaw project scheduling, budgeting, and resource allocation.

Client Management Project Coordination Budgeting Resource Allocation Vendor Management Team Leadership Communication Skills

Jr. Project Manager

Trace VFX Pvt. Ltd.

Mar 2014 - Feb 2016 (1 year 11 months)

Streamlined internal department communication and managed scheduling and ETA of shots within the internal department. Outsourced assigned projects to dedicated vendors and facilitated coordination with supervisors and team leads.

Project Management Vendor Management Scheduling Coordination Communication Skills