Cynthia Abad Mancheno

As Chief Strategy Officer, I developed award-winning marketing strategies for global clients, achieving an 80% renewal rate and 20% new client acquisitions. My work included branding, market research, and global campaigns for Fortune 500 companies.

Led brand strategy initiatives, converting projects into long-term contracts and achieving significant growth for clients like Merz Aesthetics and Ulta Beauty. Recognized with a Gold Effie for campaign effectiveness.

Developed marketing strategies for retail expansion and revitalized campaigns for major clients, enhancing brand visibility and consumer engagement.

Led agency rebranding and developed strategic communications for clients, enhancing brand positioning and consumer engagement through targeted campaigns.

Developed proprietary research and marketing strategies for major clients, contributing to successful pitches and campaigns, while receiving recognition as Employee of the Year.

Conducted market studies and developed business strategies for major brands, including Cadillac, enhancing brand perception and market reach.

Achieved certification as an Executive Coach, enhancing skills in coaching and mentoring professionals to achieve their career goals.

Participated in a Business in China course, focusing on the unique market dynamics and business practices within the Chinese economy.

Completed an Executive MBA program focusing on advanced business strategies and leadership skills, preparing for high-level management roles in global companies.

Completed an Executive Leadership Course designed to enhance leadership capabilities and strategic decision-making skills in business environments.

Earned a Bachelor's degree in Advertising, gaining foundational knowledge in marketing principles, consumer behavior, and strategic communication.