Open to opportunities

Cynthia Abad Mancheno

@cynthiaabadmancheno

Message

Proven Chief Strategy Officer with expertise in global marketing strategies.

Spain

Message

What I'm looking for

I seek a dynamic role where I can leverage my strategic expertise to drive impactful marketing initiatives and foster growth in a collaborative environment.

I am a Chief Strategy Officer with a proven track record in building effective, award-winning marketing strategies for global companies. My experience spans both B2B and B2C campaigns, driving growth through client acquisition and the expansion of existing contracts. I pride myself on my ability to lead teams and projects, ensuring that my clients receive the highest level of service and results.

Throughout my career, I have worked with Fortune 500 companies and established advertising agencies, delivering impactful branding, positioning, and market research strategies. My work has been recognized with awards, including a Gold Effie for effectiveness. I am passionate about mentoring startups and sharing my knowledge to help others succeed in the marketing landscape.

Experience

Work history, roles, and key accomplishments

Current

Chief Strategy Officer

Current

CAM Brand Strategy

Nov 2010 - Present (14 years 7 months)

As Chief Strategy Officer, I developed award-winning marketing strategies for global clients, achieving an 80% renewal rate and 20% new client acquisitions. My work included branding, market research, and global campaigns for Fortune 500 companies.

Leadership Market Research Strategic Planning Campaigns Public Speaking Relationship Management

Senior Vice President, Brand Strategy Director

MullenLowe

Feb 2015 - Jul 2021 (6 years 5 months)

Led brand strategy initiatives, converting projects into long-term contracts and achieving significant growth for clients like Merz Aesthetics and Ulta Beauty. Recognized with a Gold Effie for campaign effectiveness.

Brand Strategy Client Management Market Research Campaign Development Strategic Planning Team Leadership Public Speaking Relationship Management

Senior Brand Strategist

Zimmerman Advertising

Jun 2007 - Feb 2008 (8 months)

Developed marketing strategies for retail expansion and revitalized campaigns for major clients, enhancing brand visibility and consumer engagement.

Marketing Strategy Consumer Insights Brand Development Campaign Management Team Collaboration Public Speaking Relationship Management Market Research Strategic Planning

Senior Brand Strategist

22Squared

Oct 2005 - Jun 2007 (1 year 8 months)

Led agency rebranding and developed strategic communications for clients, enhancing brand positioning and consumer engagement through targeted campaigns.

Brand Strategy Market Research Campaign Development Strategic Planning Team Leadership Public Speaking Advertising

Brand Strategist

Campbell-Ewald

May 2004 - Mar 2006 (1 year 10 months)

Developed proprietary research and marketing strategies for major clients, contributing to successful pitches and campaigns, while receiving recognition as Employee of the Year.

Brand Strategy Market Research Data Analysis Campaign Development Client Management Public Speaking Strategic Planning Team Collaboration

Brand Strategy & Business Development

Leo Burnett

Apr 2001 - Apr 2004 (2 years 11 months)

Conducted market studies and developed business strategies for major brands, including Cadillac, enhancing brand perception and market reach.

Market Research Brand Strategy Business Development Campaign Management Consumer Insights Public Speaking Strategic Planning Team Leadership Advertising Relationship Management

Education

Degrees, certifications, and relevant coursework

Goal Imagery Institute

Certified Executive Coach, Coaching

2020 - 2021

Achieved certification as an Executive Coach, enhancing skills in coaching and mentoring professionals to achieve their career goals.

Fudan University

Business in China Course, Business

2019 - 2020

Participated in a Business in China course, focusing on the unique market dynamics and business practices within the Chinese economy.

IE Business School

Master of Business Administration, Business Administration

2018 - 2020

Completed an Executive MBA program focusing on advanced business strategies and leadership skills, preparing for high-level management roles in global companies.