Looking for a job

Crystal Cheche

@crystalcheche

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I lead integrated communications, PR, and digital campaigns that strengthen visibility and audience growth.

Kenya

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What I'm looking for

I'm looking to lead integrated communications, PR, media, digital, and stakeholder strategies where I can build strong teams, shape reputation, and deliver measurable audience and business outcomes.

At Greydale Africa, I lead communications, PR, and marketing for a portfolio of seven client accounts, including the Mastercard Foundation, AWS, and Safaricom. I translate business goals into integrated media, digital, stakeholder, and reputation plans.

I oversee budgets ranging from $5,000 to $75,000 and support a multidisciplinary team of nine across client programs. I also guide leadership teams on messaging, media engagement, thought leadership, and crisis communications.

Previously at Africa New Media Group, I developed SEO and content strategies across seven African markets, improving high-competition keyword rankings into Google’s top five. My SEO content helped increase organic traffic by 100% to 1 million.

I’ve also built social engagement, client communications, media relationships, events, and digital campaigns at Workstyle Africa and Apex Porter Novelli. I bring a practical, data-informed approach to creating communications that deliver measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Account Director

Current

Greydale Africa

Apr 2023 - Present (3 years 5 months)

Oversee client communications, PR, and marketing budgets, lead a multidisciplinary team of 9, and manage a portfolio of 7 client accounts including Mastercard Foundation, AWS, and Safaricom.

Strategic Communications Media Relations Account Management Team Management Project Management Budget Management Crisis Communications Editorial Strategy Integrated Campaign Manager Stakeholder Management

SEO Account Manager

Africa New Media Group

Oct 2021 - Mar 2023 (1 year 5 months)

Developed SEO content strategy for multiple African countries, led content teams, and improved Google page rankings to top 5 for high-competition keywords.

SEO Content Strategy Competitor Research Google Analytics Social Media Management Data Analysis Reporting

Community Manager

Workstyle Africa

Dec 2020 - Sep 2021 (9 months)

Developed and implemented marketing strategies, managed social media platforms increasing engagement by 45% in 3 months, and generated sales for the company.

Marketing Strategy Social Media Management Content Creation Client Communication Sales Data Analysis Event Planning