Cruz Baciewicz

Delivered end-to-end UX design solutions for a vertical integration process with D2C platforms, enhancing product usability and operational efficiency. Partnered with VP-level stakeholders and engineers to develop UX strategies for expanding product offerings.

Led UX rebranding, design systems, and component documentation for an enterprise carbon management SaaS platform. Facilitated solutioning with cross-functional teams to improve user experiences within enterprise emissions workflows.

Designed a mobile app for an enterprise fintech SaaS product, working directly with the Chief Product Officer to refine UX strategy. Built high-fidelity wireframes and prototypes in Figma, ensuring alignment with user requirements and business goals.

Managed the redesign of product experiences for Teams meeting integration, balancing usability constraints and scalable UI components. Delivered interactive prototypes, documentation, and solution narratives used by enterprise sales and product leadership to align product strategy.

Designed and developed a complete internal CRM and workflow management tool for an adtech company, creating the product from scratch to meet business and technical needs.

Led product design for a dual-sided CRM aimed at Series A capital raising, developing a new UI to improve client engagement and data visualization.

Designed mobile app interfaces for an enterprise security and remote monitoring platform, managing the existing design system to align with evolving product features.

Created a new branding guide and style guide for a cybersecurity enterprise SaaS product, improving consistency across UI and enhancing user onboarding.

Led website and SaaS app redesign, implementing the solution in Webflow to streamline user flows and enhance user interactions.

Designed a small business CRM and managed the creation of a style and brand guide, building a website that improved online traffic and customer engagement.

Built marketing assets using Figma and WordPress, including landing pages, onboarding flows, and sales funnel microservice pages, to support customer acquisition and product adoption. Managed pre-sales discovery, wrote product specs, and delivered demo wireframes for new clients.

Partnered with Lead API Consultant to design and build a platform API-network using C# and RESTful. Optimized, designed, and drove improvements on SQL queries for enterprise reporting metrics dashboards.

Activities and societies: Senior Project: Designed and created a product demo for a Hololens VR device by coding style and form in C# in Unity.

Designed and created a product demo for a Hololens VR device by coding style and form in C# in Unity.