Alejandro Caicedo

I faced the challenge of expanding the company's educational and legal services into the LATAM market. I adapted our product to new regulations and user preferences. I supported new feature implementation and made consultative sales, ensuring UX and legal compliance within our service. This successfully increased student enrollment and our company's legal service uptake.

UCW needed to increase its student base and improve the effectiveness of its recruitment, presence, and partner network strategies in LATAM and the Caribbean. I drove lead generation by negotiating strategic B2B2C alliances and leading targeted, data-driven marketing campaigns. This strategy successfully increased leads by 20% and improved enrollment conversion by 18%.

Joined the innovation project to bridge communication between management, technical, and business teams. Facilitated multidisciplinary collaboration through agile project methodologies for the 'Innovation Factory' and 'Data Analysis' projects. Acted as a liaison, enabling UX reviews and insight sessions, which improved delivery times by 15% and ensured alignment with business and user needs.

Postgraduate program in neuromarketing at Universidad Internacional de La Rioja, focusing on consumer neuroscience and marketing strategy. Expected completion in 2025.

Grade: 3,84

Activities and societies:

Completed a Bachelor in Business Administration (BBA) at Universidad EAN in Bogotá, covering core business disciplines and management practices from 2014 to 2018.