Cristian Fota
@cristianfota
Revenue operations leader driving forecasting accuracy, partner programs, and executive reporting across global markets.
What I'm looking for
I’m a results-driven commercial and operational professional with 10+ years of experience in revenue management, forecasting, and business performance analysis across global markets (EMEA, AMS, and APJ). I’m known for improving forecasting accuracy, streamlining reporting, and turning complex data into executive-ready narratives through structured, async communication.
Most recently, I led the revenue forecasting process for ~$9M quarterly across 5 EMEA markets, improving accuracy from ~80% to ~90% under my ownership. I also redesigned weekly revenue reporting workflows, cutting the cycle time by ~60% (from 8 hours to 3 hours) while maintaining 100% delivery consistency in a remote-first environment.
Earlier at HP, I strengthened global visibility by enhancing and consolidating Power BI dashboards, improving data accuracy and usability for stakeholders worldwide. I also managed channel services partner programs for ~6,000 partners globally—building KPI frameworks, penetration baselines, and partner certification/revenue targets—while aligning cross-functional groups asynchronously across time zones.
Experience
Work history, roles, and key accomplishments
Led quarterly revenue forecasting for ~$9M across 5 EMEA markets, improving forecasting accuracy from ~80% to ~90% and informing senior leadership strategic planning. Redesigned weekly revenue reporting, cutting cycle time by ~60% (8 hours to 3 hours) while maintaining 100% delivery consistency in a remote-first environment.
Enhanced the WW Channel Services Power BI dashboard, improving data accuracy and usability for stakeholders across AMS, EMEA, and APJ. Consolidated two service dashboards into one unified Power BI solution in 3–4 months, eliminating reporting duplication and improving global data consistency.
Managed the Channel Services Partner Program across AMS, EMEA, and APJ for ~6,000 partners, including criteria, certifications, and revenue frameworks. Built measurable country penetration baselines and dollar thresholds and coordinated cross-functional stakeholders asynchronously across time zones for a full fiscal-year transition.
Led operational workstreams for HP’s Channel of the Future transformation, rebuilding the Services Partner Program infrastructure across AMS, EMEA, and APJ. Integrated updated program criteria into dashboards and partner-facing tools and onboarded 3 Global System Integrator (GSI) partners to enable compliant, efficient activation.
Owned EMEA Channel Services partner operations (PS and Print) supporting ~6,000 partners, including reporting, onboarding, compensation, and target-setting. Managed core reporting processes (Scorecard, Growth Plan, Pay-for-Results Achievement) to ensure consistent data accuracy and timely delivery for distributed stakeholders.
Analyzed partner program data for ~6,000 EMEA partners, delivering insights that supported compliance, growth, and expansion into Spain and Italy. Contributed to ~$20,000 in incremental HP Care Pack revenue in Romania and received two Certificates of Appreciation for partner program transition and onboarding excellence.
Education
Degrees, certifications, and relevant coursework
Academy of Economic Studies of Bucharest
Master's Degree, Marketing & Business Communication
Master's degree in Marketing & Business Communication from the Academy of Economic Studies (ASE) in Bucharest.
Academy of Economic Studies of Bucharest
Bachelor's Degree, Marketing
Bachelor's degree in Marketing from the Academy of Economic Studies (ASE) in Bucharest.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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