Ramona Botezatu

I've driven financial and commercial performance across 400+ H&M stores in 10 Central and Eastern European countries, turning retail KPIs, P&L data, and large datasets into actionable decisions.

As Central Controller for H&M Sales Market Poland, I led budgeting, forecasting, business planning, and performance management while partnering with Sales, Operations, Merchandising, Expansion, and Finance leadership. I also coordinated 21 Area Controllers to strengthen profitability, cost control, and consistent performance follow-up.

In my current Area Manager role at H&M Romania, I lead a 20-store network with accountability for commercial performance, profitability, customer experience, and leadership development. I increased member penetration to 73%+, reduced employee turnover from 67% to approximately 40%, and raised employee engagement to 95%.

My background spans store management, area controlling, multi-unit operations, and commercial finance. I use Power BI, advanced Excel, Power Query, and pivot-based analysis to uncover root causes and build sustainable growth plans.