Open to opportunities

Cris Herrera

@crisherrera

I am a customer-focused support specialist and multidisciplinary designer delivering measurable growth and exceptional client experiences.

Canada

Message

What I'm looking for

I'm seeking a customer-facing role that leverages my customer-centric approach, design and digital skills, and commitment to measurable growth and sustainable practices within a collaborative, growth-oriented team.

I am a customer-focused support professional and multidisciplinary designer with over 10 years of experience delivering client-facing solutions across digital, marketing and fashion sectors. I design user-friendly web frameworks that have increased client revenue by 150% on average and contributed to acquisitions exceeding 50M AUM, while also driving social reach improvements and e-commerce growth.

I combine strong communication, workflow organization and technical skills (HTML, CSS, Microsoft Office, Asana, Notion, Adobe tools) to resolve complex issues and streamline operations, bringing a customer-centric approach, attention to detail and sustainability focus to every project.

Experience

Work history, roles, and key accomplishments

Current

Sustainable Fashion Designer

Current

Herrera. Design

Jan 2022 - Present (3 years 7 months)

Design and develop sustainable ready-to-wear collections, source deadstock and luxury fabrics, and implement production workflows with timed task tracking to improve efficiency and quality.

Tech Packs Custom Tailoring Production Planning

Current

Web Design & Copywriting Consultant

Current

Freelance

Jan 2016 - Present (9 years 7 months)

Designed user-friendly websites that increased client revenue by 150% on average and supported client acquisitions totaling over 50M AUM; implemented content strategies that improved reach by 86% within 3 months.

Web Design Copywriting Content Strategy Branding UX HTML CSS SEO Graphic Design Client Communication

Marketing & Social Media Coordinator

KenDor Textiles Ltd.

Jan 2020 - Jan 2021 (1 year)

Led social media and digital marketing efforts, growing Instagram by 130% in 9 months, expanding the mailing list by 46.2%, and increasing website revenue by 50% while managing 200+ product listings and content production.

Social Media Management Email Marketing Digital Design Product Photography Content Strategy Branding Event Planning

Reception & Administration

Stantec

Jan 2018 - Jan 2020 (2 years)

Provided front desk, administrative and onboarding support for international projects, translated airport RFPs and documentation to facilitate cross-border communications and project delivery.

Administrative Support Event Coordination Translation Onboarding Client Communication Project Coordination Document Management

Marketing & Events Coordinator

D'Lagarma Consultores

Jan 2012 - Jan 2013 (1 year)

Coordinated conferences and corporate events and developed marketing collateral and email/traditional campaigns to support client outreach and brand visibility.

Event Planning Marketing Collateral Email Marketing Campaign Management Vendor Management Print Production

Education

Degrees, certifications, and relevant coursework

LaSalle College Vancouver

BFA Coursework, Pattern Drafting and Sewing

2022 - 2023

BFA coursework including pattern drafting, sewing, and illustration focused on fashion design and technical skills.

Harvard Business School

Certificate, Sustainable Business Strategy

Certificate in Sustainable Business Strategy covering profits with purpose, business case development, driving change at scale, and sustainable strategy implementation.

Kering & London College of Fashion

Online Course, Luxury Fashion & Sustainability

Online course on luxury fashion and sustainability delivered in partnership between Kering and the London College of Fashion.

London College of Fashion

Certificate, Fashion and Sustainability

Certificate in Fashion and Sustainability examining sustainable practices and strategic implementation within the fashion industry.

British Columbia Institute of Technology

Associate Certificate, Marketing & Communications

Associate Certificate in Marketing & Communications with coursework in digital marketing, branding, public relations, content strategy, and business development.