craig User

I run SinoVet, an independent QC and factory auditing consultancy serving UK, US and Australian importers of façade and building products. I own the full revenue cycle, from defining ICPs and building lists to cold outreach, discovery, proposals and close.

I've built a 500+ account B2B pipeline in Clay and personally contacted around 100 procurement, supply-chain and QC decision-makers through tailored cold email and LinkedIn sequences. I use structured CRM processes, AI-assisted personalisation with manual review, and disciplined follow-up so every lead, objection and reply is worked.

Before founding SinoVet, I delivered quality-control and supervisory work across the UK and Asia for organisations including Multiplex, Balfour Beatty, Overgaard and Kalzip Asia. My work has involved aligning factories, contractors and Western clients on complex international projects under technical and commercial pressure.

I sell by diagnosing real risk exposure rather than pitching a generic service. Alongside outbound sales, I create the commercial assets that support conversion, including website copy, report templates, pricing collateral, Google Ads copy and follow-up cadences.