Open to opportunities

Emma Norton

@emmanorton

Marketing and client management professional blending customer success and marketing analytics to drive growth and satisfaction.

United States

Message

What I'm looking for

I’m looking for an Account Manager/Client Success role where I can combine client relationship management with KPI-driven marketing analytics to improve satisfaction, grow retention, and support revenue-focused onboarding and campaigns.

I’m a results-driven client management and data analysis professional focused on overseeing client communications, improving satisfaction metrics, and supporting revenue-focused initiatives. Through internships and hands-on marketing work, I’ve built positive customer relationships, translated customer needs into actionable plans, and developed customer-centric solutions that help teams hit measurable goals.

I currently pursue Account Manager, Client Manager, Customer Success Specialist, and Marketing Data Analyst roles, leveraging training in client relationship management, customer onboarding, stakeholder management, and upselling techniques. I also bring strong marketing analytics skills—KPI dashboards, performance reporting, consumer research, segmentation, competitor benchmarking, and data visualization—so I can turn insights into outcomes for long-term growth.

Experience

Work history, roles, and key accomplishments

Integrated Ads Campaign Planner

My/Mochi Ice Cream

Apr 2026 - May 2026 (1 month)

Designed a 12-month, $500K integrated advertising campaign for a national frozen dessert brand, building a multi-stage media plan targeting younger adult consumers across 5 markets. Developed a performance measurement framework with 5 quantitative KPIs and created a risk mitigation plan tied to trigger thresholds and corrective actions.

Integrated Marketing Media Planning budget development KPIs Mitigation Planning Paid Social Advertising Influencer Marketing Retail Media Networks Performance Measurement

Marketing Intern

Greenville Humane Society

Feb 2026 - May 2026 (3 months)

Supported marketing and fundraising efforts for a Southeast no-kill pet shelter by conducting market research to identify emerging fundraising trends. Used CRM tools to support campaign implementation and researched donor behavior to uncover opportunities to expand reach.

Fundraising Support Market Research CRM Tools Donor Research Nonprofit Marketing Customer Communications Trends

Marketing Intern (U-NITES)

U-NITES - Clemson University

Aug 2025 - Apr 2026 (8 months)

Led a brand repositioning project for the U-NITES student-engagement program, conducting student perception research and creating digital content to increase campus awareness. Improved attendance by identifying underserved student needs, developing a social media strategy, and collaborating with staff to build an inclusive late-night campus community.

Student Perception Research Social Media Marketing Digital Content Creation Marketing Strategy Community Engagement Collaboration Audience Research

International Marketing Plan

Aritzia

Feb 2025 - May 2025 (3 months)

Built a market entry strategy for Aritzia’s expansion into Germany by applying Porter’s 5 Forces, SWOT, and the 7Ps of marketing. Produced a phased rollout timeline using localized secondary research on the German retail landscape, consumer demand, and competitive pressure from established brands.

Market Entry Strategy Porter’S Five Forces Segmentation Go To Market Planning Competitive Analysis

Academic Repositioning Intern

Clemson University

Feb 2025 - Apr 2025 (2 months)

Collaborated on marketing research and consumer repositioning for KFC Corporation to strengthen product differentiation and develop data-supported pricing recommendations. Helped drive an estimated 6% gain in market share by analyzing taste, texture, and pricing factors and presenting recommendations to improve product appeal.

Consumer Research Brand Perception Analysis Marketing Research Market Differentiation

Summer Assistant & Desk Lead

Clemson University

May 2024 - Sep 2024 (4 months)

Supported daily operations for Clemson summer programs and served as a primary point of contact for students and staff. Managed schedules, records, and reporting for senior leaders while addressing inquiries and coordinating communication between participants and staff.

Customer Support Issue Resolution Scheduling coordination Records Management Student Stakeholder Communications Reporting