Courtney Bertrand

As the Marketing and Brand Development Manager, I develop and execute strategic marketing initiatives to enhance brand visibility and drive sales growth for restaurant technology solutions. I manage leads, oversee project management activities, and collaborate with cross-functional teams to ensure client satisfaction and business goals are met.

As an Email & SMS Copywriter, I crafted and optimized copy for diverse DTC brands, significantly improving engagement and conversions. I managed creative assets and collaborated with clients to ensure alignment with brand guidelines and KPIs, while optimizing email flows for increased performance.

In my role as a Freelance Copywriter & Digital Marketing Specialist, I customized brand messaging to engage target audiences, researched industry trends, and increased customer acquisition through optimization and testing of ad creatives and audience targeting.

As a School Counselor, I conducted psychoeducational assessments to identify students' strengths and weaknesses, developed individualized behavior plans, and applied CBT principles to support students in overcoming challenges.

As a Brand Specialist, I increased brand awareness through event marketing and sales demonstrations, trained contract workers, and cultivated positive brand experiences by engaging stakeholders and industry influencers.

Grade: 4 year Degree

Completed a Bachelor of Science degree with a major in Psychology and a minor in Philosophy, focusing on understanding human behavior and thought processes.