consuelo tejero
@consuelotejero
Marketing and communications leader driving brand growth through strategic digital and 360° campaigns.
ChileWhat I'm looking for
Soy relacionadora pública con más de 10 años de experiencia en marketing, comunicaciones y marketing digital, especializada en estrategias MARCOM, planificación de medios, branding y gestión de proyectos para empresas multinacionales, retail y consumo masivo. He liderado equipos multidisciplinarios y desarrollado planes 360° y plataformas digitales que aumentaron adopción y visibilidad, optimizando presupuestos y alcanzando resultados medibles.
En roles clave como Jefa de Comunicaciones Externas y Directora Digital, diseñé campañas de alto impacto, implementé metodologías de análisis y reporting, y construí alianzas estratégicas con agencias y stakeholders para fortalecer reputación corporativa y crecimiento sostenible del negocio.
Experience
Work history, roles, and key accomplishments
Led regional MARCOM, branding and digital marketing strategies for the Cono Sur, increasing platform adoption 30% and brand visibility 55% while reducing MARCOM costs by 45% through budget optimization and agency management.
Directora Digital
ATB Comunicaciones
Jun 2019 - Jun 2021 (2 years)
Directed digital area and a 20-person team across 30+ national and international accounts, delivering 6–8% campaign engagement averages and reducing operational times by 20% through methodology and reporting improvements.
Communications Manager
Mallplaza
Jun 2015 - Jun 2019 (4 years)
Led communications, marketing and stakeholder relations for Mallplaza centers, launching Chile's first sustainable mall strategy and driving traffic increases up to 200% in peak seasons and 52% in low season.
Education
Degrees, certifications, and relevant coursework
Pontificia Universidad Católica de Chile
Diplomado en Marketing Estratégico, Marketing Estratégico
2020 - 2021
Grade: Distinción máxima
Completed a Diplomado en Marketing Estratégico with highest distinction, focused on strategic marketing topics and practical applications.
Universidad del Pacífico
Licenciado en Comunicaciones, Comunicaciones / Relaciones Públicas
2010 - 2015
Grade: Distinción máxima
Activities and societies: Completed two professional internships at Mallplaza as Marketing and Communications Analyst.
Completed professional training in public relations and earned a Licenciado en Comunicaciones, graduating with highest distinction.
Availability
Location
ChileAuthorized to work in
Social media
Job categories
Skills
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