Juan Pablo Besa
@juanpablobesa
I build corporate narratives, media visibility, and digital content for leading brands and complex organisations.
ChileWhat I'm looking for
At SMU, I build corporate narratives and media visibility for one of Chile's leading supermarket retailers, generating 500+ press mentions in a year and leading a LinkedIn strategy that delivered 180,000+ impressions.
Previously at Extend Communications, I designed communications strategies for Toyota, Oracle, MIT, and Roche, generating CLP $500M in earned media coverage. I've also led PR, marketing, and events for Kaufmann Mercedes-Benz, coordinating 80+ projects and major press launches.
My experience spans Chile and the UK, including matchday communications at Crystal Palace Football Club. I combine strategic vision with hands-on execution in corporate communications, media relations, digital content, and stakeholder engagement.
Experience
Work history, roles, and key accomplishments
Senior Communications Analyst
SMU
Feb 2024 - Present (2 years 7 months)
Generated 500+ press mentions in a single year and managed daily press monitoring, consolidating 1,200+ media appearances. Acted as strategic communications liaison across 10+ departments and led LinkedIn editorial strategy, growing followers by 10% and achieving 180,000+ impressions.
Education
Degrees, certifications, and relevant coursework
City University of London
Master of Arts, Media & Communications
2019 - 2020
Grade: Merit/Distinction
Activities and societies: Student Representative; Drama Society member and lead performer in Spring Awakening.
MA in Media & Communications with Merit/Distinction. Dissertation on UK media coverage of Chile's 2019 social crisis.
Universidad del Desarrollo
Bachelor of Arts, Journalism
2011 - 2016
Grade: GPA 5.2 (UK equivalent 2:1 - Distinction)
Activities and societies: PSU Merit Scholarship Award covering 25% of tuition fees.
BA (Hons) in Journalism with GPA 5.2 (UK equivalent 2:1 - Distinction).
Tech stack
Software and tools used professionally
Availability
Location
ChileAuthorized to work in
Job categories
Skills
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