Constanza Serrano

I’m a digital journalist and communications specialist with 5+ years managing social media strategy, content production, and analytics for high-profile clients and organizations. I focus on full-cycle video content creation—from scripting and production to editing and performance optimization—so every piece earns its place.

At Empresas Copec, I lead the digital platforms content creation team, overseeing production workflows, editorial calendars, and cross-functional coordination with internal teams and external agencies. I develop and execute integrated content strategies across digital platforms (web, social media, intranet), managing multi-channel publishing schedules and maintaining channel health.

I also produce and edit corporate videos end-to-end using Adobe Premiere and DaVinci Resolve, then use social media and web metrics to optimize content performance and guide strategy. I’ve implemented SEO for Revista Empresas Copec’s website and lead the LinkedIn Employee Advocacy program—curating content, tracking engagement KPIs, and coordinating posting calendars with internal stakeholders.

Previously, as a Digital Platforms Journalist at Fundación Chile, I designed and implemented social media strategy to amplify initiatives, produced multimedia content with design and communications teams, and generated performance reports to inform content decisions. Earlier, at Reactor Agencia Digital, I managed social media content for major clients and scripted, produced, and edited video for Facebook, YouTube, Instagram, and TikTok—while using Brandwatch for social listening and delivering actionable insights, including for real-time political campaign needs.