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amelia leiva

@amelialeiva

Brand strategy manager at Noise Media who led ARAUCO campaigns reaching 8 million views across Chile, Panama, and the Caribbean.

Chile

Message

At Noise Media, I led the strategic direction of ARAUCO’s “Lo Bueno de Ser Renovables” and “Sin madera no hay trucos,” recognized at the Eikon Chile Awards 2026. Regional campaigns I managed reached more than 8 million views across Chile, Panama, and the Caribbean.

I tracked campaign KPIs and presented optimization recommendations to management, connecting brand results with commercial and reputational goals. I also integrated positioning, omnichannel campaigns, content, and media for regional clients, coordinating multidisciplinary teams and agencies.

Earlier, at Puerto Diseño, I led branding and corporate identity projects for Clínica Santa María, Minuto Verde, and Inmobiliaria Bersa. At Imprenta Novograf, I led a team of approximately eight people on B2B projects and turned commercial needs into trade marketing, graphic production, and event proposals.

Experience

Work history, roles, and key accomplishments

Directora de Proyectos

Noise Media

Nov 2021 - Jun 2026 (4 years 7 months)

Led strategic direction for brand campaigns including 'Lo Bueno de Ser Renovables' for ARAUCO and 'Sin madera no hay trucos', recognized at Eikon Chile 2026. Managed regional campaign budgets near CLP 1,000 million, achieving over 8 million views across Chile, Panama, and the Caribbean.

Brand Strategy Multichannel Campaign Management Budget Management KPI Tracking Team Leadership Agency Coordination B2B Marketing Content Strategy

Directora de Proyectos

Puerto Diseño

Jan 2018 - Oct 2020 (2 years 9 months)

Led branding and corporate identity projects for clients in health, consumer, and real estate sectors, transforming business objectives into brand positioning and narrative. Directed multidisciplinary teams and achieved high client satisfaction.

Branding Corporate Identity Project Management Client Management Team Leadership Strategic Development

Jefe Comercial

Imprenta Novograf

Apr 2015 - Dec 2017 (2 years 8 months)

Led a team of approximately 8 people in developing large-scale B2B projects, including graphic stands for food at stadiums during the Copa América. Converted commercial needs into trade marketing and production value propositions, expanding accounts.

Team Leadership B2B Sales Trade Marketing Graphic Production Event Management Account Management