YVYicell Viur
@yicellviur
Regional Marketing Lead with expertise in creative strategies.
ChileWhat I'm looking for
I am a passionate marketing professional with extensive experience in brand communications and creative strategies. Currently, I serve as the Regional Marketing Lead at Yango Delivery, where I manage the marketing team across Chile, Peru, Colombia, and Bolivia. My role involves implementing large-scale advertising campaigns and conducting successful country and city launches, showcasing my ability to drive impactful marketing initiatives.
Previously, I held positions such as Community and Influencer Lead at Shopee CL and Social Media Manager Senior at McCann Santiago. My achievements include the successful localization of global content and the creation of a local Brand Voice, which significantly enhanced engagement across social media platforms. I thrive in collaborative environments, working closely with stakeholders and agencies to develop innovative marketing strategies that resonate with target audiences.
Experience
Work history, roles, and key accomplishments
YDRegional Marketing Lead
Yango Delivery
Jan 2023 - Present (2 years 5 months)
Managed the regional marketing team for Chile, Peru, Colombia, and Bolivia. Implemented large advertising campaigns across various media, conducted country launches, and collaborated with stakeholders on brand strategies and budget management.
SCCommunity and Influencer Lead
Shopee CL
Dec 2021 - Sep 2022 (9 months)
Managed the local social media and influencer team, developed customer-centric strategies for Facebook, Instagram, and TikTok, and coordinated with regional teams for local actions.
MSSocial Media Manager Senior
McCann Santiago
Apr 2020 - Oct 2021 (1 year 6 months)
Led Community Manager teams, developed campaign strategies for social media, and created reporting decks in collaboration with digital analysts.
MSSocial Media Manager Senior
MRM Santiago
May 2018 - Mar 2021 (2 years 10 months)
Developed strategies for social media and creative omnichannel campaigns, integrating SEO/SEM and coordinating analytics decks.
Community Manager Senior
Lemon Agency
Jul 2016 - May 2017 (10 months)
Oversaw community management and developed social media strategies to enhance brand engagement.
Community Manager Junior
Nölck Red America Agency
Apr 2016 - Nov 2016 (7 months)
Assisted in managing social media accounts and engaging with the community to build brand presence.
Intern - Community Manager
El Nacional
Sep 2013 - Feb 2014 (5 months)
Supported the community management team in daily operations and social media engagement.
Intern - PR Account Assistant
Pizzolante
May 2013 - Sep 2013 (4 months)
Assisted in public relations activities and supported account management tasks.
Education
Degrees, certifications, and relevant coursework
Yicell hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
ChileAuthorized to work in
Social media
Job categories
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