Yicell Viur

YV

Open to opportunities

Yicell Viur

@yicellviur

Regional Marketing Lead with expertise in creative strategies.

What I'm looking for

I seek a dynamic role in a collaborative environment that fosters creativity and innovation.

I am a passionate marketing professional with extensive experience in brand communications and creative strategies. Currently, I serve as the Regional Marketing Lead at Yango Delivery, where I manage the marketing team across Chile, Peru, Colombia, and Bolivia. My role involves implementing large-scale advertising campaigns and conducting successful country and city launches, showcasing my ability to drive impactful marketing initiatives.

Previously, I held positions such as Community and Influencer Lead at Shopee CL and Social Media Manager Senior at McCann Santiago. My achievements include the successful localization of global content and the creation of a local Brand Voice, which significantly enhanced engagement across social media platforms. I thrive in collaborative environments, working closely with stakeholders and agencies to develop innovative marketing strategies that resonate with target audiences.

Experience

Work history, roles, and key accomplishments

YD

Current

Regional Marketing Lead

Current

Yango Delivery

Jan 2023 - Present (2 years 5 months)

Managed the regional marketing team for Chile, Peru, Colombia, and Bolivia. Implemented large advertising campaigns across various media, conducted country launches, and collaborated with stakeholders on brand strategies and budget management.

Marketing Campaigns Budget Management Digital Marketing Team Leadership Brand Strategy Influencer Marketing

SC

Community and Influencer Lead

Shopee CL

Dec 2021 - Sep 2022 (9 months)

Managed the local social media and influencer team, developed customer-centric strategies for Facebook, Instagram, and TikTok, and coordinated with regional teams for local actions.

Social Media Management Customer Centricity Team Coordination Digital Strategy Localization Facebook Marketing

MS

Social Media Manager Senior

McCann Santiago

Apr 2020 - Oct 2021 (1 year 6 months)

Led Community Manager teams, developed campaign strategies for social media, and created reporting decks in collaboration with digital analysts.

Project Management Social Media Strategy Team Leadership Campaign Development Reporting Community Management Digital Analytics Agile Methodologies

MS

Social Media Manager Senior

MRM Santiago

May 2018 - Mar 2021 (2 years 10 months)

Developed strategies for social media and creative omnichannel campaigns, integrating SEO/SEM and coordinating analytics decks.

Social Media Strategy SEO SEM Community Management Content Development Digital Marketing Team Collaboration

LA

Community Manager Senior

Lemon Agency

Jul 2016 - May 2017 (10 months)

Oversaw community management and developed social media strategies to enhance brand engagement.

Community Management Social Media Strategy Content Creation Team Leadership Digital Marketing Campaign Development

NA

Community Manager Junior

Nölck Red America Agency

Apr 2016 - Nov 2016 (7 months)

Assisted in managing social media accounts and engaging with the community to build brand presence.

Community Management Content Creation Digital Marketing Campaign Assistance

EN

Intern - Community Manager

El Nacional

Sep 2013 - Feb 2014 (5 months)

Supported the community management team in daily operations and social media engagement.

Community Management Content Creation Team Assistance Digital Marketing

PI

Intern - PR Account Assistant

Pizzolante

May 2013 - Sep 2013 (4 months)

Assisted in public relations activities and supported account management tasks.

Public Relations Account Management Communication Skills Event Coordination Digital Marketing Campaign Assistance

Education

Degrees, certifications, and relevant coursework

Yicell hasn't added their education

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Tech stack

Software and tools used professionally

Gmail

Google Analytics

Hootsuite

Availability

Open to opportunities

Location

Chile

Authorized to work in

Social media

Job categories

Marketing Lead Marketing Manager Brand Strategist

Skills

Marketing Strategy Brand Communications Social Media Management Campaign Development Budget Management Localization Community Management Influencer Marketing Agile Methodologies Digital Advertising Hootsuite Google Analytics Gmail

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Yicell Viur - Regional Marketing Lead - Yango Delivery | Himalayas